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		<title>Podmaster: Highlights</title>

		<link>http://www.podmaster.co.uk/shows.php?id=21</link>

		<description>Every podcast from Podmaster.co.uk all on one RSS feed, with news, entertainment, business, sport and health podcasts and many more.</description>

		<ttl>60</ttl>

		<language>en-gb</language>

		<copyright>&#195;,&#194;&#169; podmaster.co.uk</copyright>

		<managingEditor>info@podmaster.co.uk (Podmaster)</managingEditor>

		<webMaster>info@podmaster.co.uk (Podmaster)</webMaster>

		<pubDate>Wed, 26 Jul 2006 09:35:02 GMT</pubDate>

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			<title>Podmaster: Highlights</title>
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		<itunes:keywords>Podmaster, Podcast, Podcaster, Highlight, Highlights, Features</itunes:keywords>


		<itunes:subtitle>Every podcast from Podmaster.co.uk all on one RSS feed, with news, entertainment, business, sport and health podcasts and many more</itunes:subtitle>

		<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

		<itunes:summary>Every podcast from Podmaster.co.uk all on one RSS feed, with news, entertainment, business, sport and health podcasts and many more.</itunes:summary>

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		<itunes:owner>
			<itunes:name>The Podmaster</itunes:name>
			<itunes:email>info@podmaster.co.uk</itunes:email>
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		<itunes:category text="News &amp; Politics">
		</itunes:category>

		<item>
			<title>Show 2</title>

			<description>
				This month we are featuring stories about both Ovarian and Cervical Cancer and include interviews with TV and Radio presenter Gaby Roslin, Dr Ayan Panja and Frances Reid from Target Ovarian Cancer as well as Robert Music, who is Director of Jo's Trust, the UK charity dedicated to cervical cancer.
				
			</description>

			<link>http://www.podmaster.co.uk/podcast.php?ID=322</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

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			<pubDate>Tue, 04 May 2010 11:55:06 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>This month we are featuring stories about both Ovarian and Cervical Cancer and include interviews with TV and Radio presenter Gaby Roslin, Dr Ayan Panja and Frances Reid from Target Ovarian Cancer as well as Robert Music, who is Director of Jo's Trus</itunes:subtitle>

			<itunes:duration>00:13:15</itunes:duration>

			<itunes:summary>This month we are featuring stories about both Ovarian and Cervical Cancer and include interviews with TV and Radio presenter Gaby Roslin, Dr Ayan Panja and Frances Reid from Target Ovarian Cancer as well as Robert Music, who is Director of Jo's Trust, the UK charity dedicated to cervical cancer.</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>ovarian cancer, healthcare, Gaby Roslin, Dr Ayan P</itunes:keywords>

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				<media:title>Show 2</media:title>

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				<media:copyright>&#195;,&#194;&#169; podmaster.co.uk</media:copyright>

				<media:description>This month we are featuring stories about both Ovarian and Cervical Cancer and include interviews with TV and Radio presenter Gaby Roslin, Dr Ayan Panja and Frances Reid from Target Ovarian Cancer as well as Robert Music, who is Director of Jo's Trus</media:description>

				<media:keywords>ovarian cancer, healthcare, Gaby Roslin, Dr Ayan P</media:keywords>

				<media:text>This month we are featuring stories about both Ovarian and Cervical Cancer and include interviews with TV and Radio presenter Gaby Roslin, Dr Ayan Panja and Frances Reid from Target Ovarian Cancer as well as Robert Music, who is Director of Jo's Trust, the UK charity dedicated to cervical cancer.</media:text>


				<media:category label="Health">Lifestyle/Health</media:category>
				<media:category label="Health">Lifestyle/Health</media:category>
				<media:category label="Health">Lifestyle/Health</media:category>

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		<item>
			<title>Local IT student of the Year top of the pops with mood changing mp3 player</title>

			<description>
				Chris took home the top gong for his eMotion Shuffle project (www.emotionshuffle.com) which aims to create a pioneering mp3 player that uses the power of music to change and potentially improve the listener's mood.
The award comes as research from BCS, The Chartered Institute for IT, shows that 53% of young people with IT qualifications (post GCSE) remain upbeat about their job prospects in the next year plus a third (32%) of young people anticipate more jobs for IT qualified young people over the next two years.
Significantly, careers in the information technology are also now proving to be as highly rated as those in law and medicine, with four out of five people seeing IT workers as on a par with doctors and lawyers. Half of Brits also feel that IT can change the world (49%) and over three-quarters say IT is a global industry offering careers (77%).
Here to explain the varied and stimulating career opportunities available in the world of IT as well as his winning innovation is last night's winner, Christopher Green.
Also in the video are shortlisted candidate Sarah Wiseman from Edinburgh University, Professor Dame Wendy Hall of Southampton University and Bill Mitchell, BCS Director, Academy of Computing.

For more information visit www.bcs.org
				
			</description>

			<link>http://www.podmaster.co.uk/podcast.php?ID=304</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

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			<pubDate>Thu, 18 Feb 2010 10:57:10 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Manchester&#146;s Chris Green, who is studying at Sheffield University, has just claimed the title of BCS IT Student of the Year at the prestigious Science, Engineering and Technology Awards 2009 in London on Thursday 24th September. </itunes:subtitle>

			<itunes:duration>00:02:28</itunes:duration>

			<itunes:summary>Chris took home the top gong for his eMotion Shuffle project (www.emotionshuffle.com) which aims to create a pioneering mp3 player that uses the power of music to change and potentially improve the listener's mood.
The award comes as research from BCS, The Chartered Institute for IT, shows that 53% of young people with IT qualifications (post GCSE) remain upbeat about their job prospects in the next year plus a third (32%) of young people anticipate more jobs for IT qualified young people over the next two years.
Significantly, careers in the information technology are also now proving to be as highly rated as those in law and medicine, with four out of five people seeing IT workers as on a par with doctors and lawyers. Half of Brits also feel that IT can change the world (49%) and over three-quarters say IT is a global industry offering careers (77%).
Here to explain the varied and stimulating career opportunities available in the world of IT as well as his winning innovation is last night's winner, Christopher Green.
Also in the video are shortlisted candidate Sarah Wiseman from Edinburgh University, Professor Dame Wendy Hall of Southampton University and Bill Mitchell, BCS Director, Academy of Computing.

For more information visit www.bcs.org</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>Student Awards, University, Careers Advice</itunes:keywords>

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				<media:title>Local IT student of the Year top of the pops with mood changing mp3 player</media:title>

				<media:hash>cd851a8d5c71512cad25de10fe9b5356</media:hash>

				<media:copyright>&#195;,&#194;&#169; podmaster.co.uk</media:copyright>

				<media:description>Manchester&#146;s Chris Green, who is studying at Sheffield University, has just claimed the title of BCS IT Student of the Year at the prestigious Science, Engineering and Technology Awards 2009 in London on Thursday 24th September. </media:description>

				<media:keywords>Student Awards, University, Careers Advice</media:keywords>

				<media:text>Chris took home the top gong for his eMotion Shuffle project (www.emotionshuffle.com) which aims to create a pioneering mp3 player that uses the power of music to change and potentially improve the listener's mood.
The award comes as research from BCS, The Chartered Institute for IT, shows that 53% of young people with IT qualifications (post GCSE) remain upbeat about their job prospects in the next year plus a third (32%) of young people anticipate more jobs for IT qualified young people over the next two years.
Significantly, careers in the information technology are also now proving to be as highly rated as those in law and medicine, with four out of five people seeing IT workers as on a par with doctors and lawyers. Half of Brits also feel that IT can change the world (49%) and over three-quarters say IT is a global industry offering careers (77%).
Here to explain the varied and stimulating career opportunities available in the world of IT as well as his winning innovation is last night's winner, Christopher Green.
Also in the video are shortlisted candidate Sarah Wiseman from Edinburgh University, Professor Dame Wendy Hall of Southampton University and Bill Mitchell, BCS Director, Academy of Computing.

For more information visit www.bcs.org</media:text>


				<media:category label="Education">News &amp; Media/Education</media:category>

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			<title>How to Hula </title>

			<description>
				Who better to teach you how to hula than Marawa the Amazing, star of the sensational cabaret and circus act, La Clique. In this fun video she takes you through the basics of hula hooping and gives some top tips for being able to keep it going for the two minutes needed to help set a new world record at the Hula Hoops Hoopathons for Sport Relief.

The public are being encouraged to register for a place at one of the 16 nationwide events where thousands of people will simultaneously hula hoop across different locations for two minutes to set a new hula hooping record.

The Hula Hoops Hoopathons are taking place at the 16 Flagship Sainsbury&#146;s Sport Relief Mile events across the UK on Sunday 21st March.  Book a place at www.hulahoops.com and get sponsored to raise loads of cash for this fantastic cause. 
				
			</description>

			<link>http://www.podmaster.co.uk/podcast.php?ID=297</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

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			<pubDate>Fri, 12 Feb 2010 14:43:52 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Want to help set a new world record? Watch this video with La Clique star Marawa the Amazing to learn how</itunes:subtitle>

			<itunes:duration>00:03:16</itunes:duration>

			<itunes:summary>Who better to teach you how to hula than Marawa the Amazing, star of the sensational cabaret and circus act, La Clique. In this fun video she takes you through the basics of hula hooping and gives some top tips for being able to keep it going for the two minutes needed to help set a new world record at the Hula Hoops Hoopathons for Sport Relief.

The public are being encouraged to register for a place at one of the 16 nationwide events where thousands of people will simultaneously hula hoop across different locations for two minutes to set a new hula hooping record.

The Hula Hoops Hoopathons are taking place at the 16 Flagship Sainsbury&#146;s Sport Relief Mile events across the UK on Sunday 21st March.  Book a place at www.hulahoops.com and get sponsored to raise loads of cash for this fantastic cause. </itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>Hula Hoops, Sport Relief</itunes:keywords>

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				<media:title>How to Hula </media:title>

				<media:hash>cd851a8d5c71512cad25de10fe9b5356</media:hash>

				<media:copyright>&#195;,&#194;&#169; podmaster.co.uk</media:copyright>

				<media:description>Want to help set a new world record? Watch this video with La Clique star Marawa the Amazing to learn how</media:description>

				<media:keywords>Hula Hoops, Sport Relief</media:keywords>

				<media:text>Who better to teach you how to hula than Marawa the Amazing, star of the sensational cabaret and circus act, La Clique. In this fun video she takes you through the basics of hula hooping and gives some top tips for being able to keep it going for the two minutes needed to help set a new world record at the Hula Hoops Hoopathons for Sport Relief.

The public are being encouraged to register for a place at one of the 16 nationwide events where thousands of people will simultaneously hula hoop across different locations for two minutes to set a new hula hooping record.

The Hula Hoops Hoopathons are taking place at the 16 Flagship Sainsbury&#146;s Sport Relief Mile events across the UK on Sunday 21st March.  Book a place at www.hulahoops.com and get sponsored to raise loads of cash for this fantastic cause. </media:text>


				<media:category label="Sport">News &amp; Media/Sport</media:category>

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		<item>
			<title>A Really Rubbish Orchestra In London</title>

			<description>
				Ever wonder what happened to your old toaster that finally kicked the bucket, or the kettle that got replaced, or even your outdated corded telephone? If you were told that they had recently made a starring appearance at a free concert in Covent Garden, would you think you&#146;d gone crazy?

Let&#146;s hope not, because thanks to the resourceful members of the Really Rubbish Orchestra, many old small electronic and electrical goods are now becoming the latest workable instruments for the modern day band. Skateboard guitars with bits of telephone and radio zithers are now some of the more popular pieces of equipment being strummed by the musicians this festive season. 

With the UK public predicted to spend &#163;7.3bn on electronics in the run up to Christmas this year, a new survey from Recycle Now has revealed that almost 40 per cent of Londoners don&#146;t know where to take their small waste electrical items, such as kettles, games consoles, phones and garden power tools, for recycling, and nearly a third (30%) of us throw them away in the bin. In an effort to encourage more of us to recycle our old unwanted or broken small electrical goods this season, Recycle Now held a concert in the capital.

The Really Rubbish Orchestra was joined by last year&#146;s Last Choir Standing finalists &#145;Hear Me Now&#146; in Covent Garden to play some well-known Christmas carols for locals and tourists. This event was held to raise awareness of the opportunities to recycle small electronic and electrical goods.

For more information visit www.recyclenow.com
				
			</description>

			<link>http://www.podmaster.co.uk/podcast.php?ID=286</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

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			<pubDate>Wed, 10 Feb 2010 14:56:32 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Covent Garden played host to the music extravaganza of the festive season</itunes:subtitle>

			<itunes:duration>00:01:35</itunes:duration>

			<itunes:summary>Ever wonder what happened to your old toaster that finally kicked the bucket, or the kettle that got replaced, or even your outdated corded telephone? If you were told that they had recently made a starring appearance at a free concert in Covent Garden, would you think you&#146;d gone crazy?

Let&#146;s hope not, because thanks to the resourceful members of the Really Rubbish Orchestra, many old small electronic and electrical goods are now becoming the latest workable instruments for the modern day band. Skateboard guitars with bits of telephone and radio zithers are now some of the more popular pieces of equipment being strummed by the musicians this festive season. 

With the UK public predicted to spend &#163;7.3bn on electronics in the run up to Christmas this year, a new survey from Recycle Now has revealed that almost 40 per cent of Londoners don&#146;t know where to take their small waste electrical items, such as kettles, games consoles, phones and garden power tools, for recycling, and nearly a third (30%) of us throw them away in the bin. In an effort to encourage more of us to recycle our old unwanted or broken small electrical goods this season, Recycle Now held a concert in the capital.

The Really Rubbish Orchestra was joined by last year&#146;s Last Choir Standing finalists &#145;Hear Me Now&#146; in Covent Garden to play some well-known Christmas carols for locals and tourists. This event was held to raise awareness of the opportunities to recycle small electronic and electrical goods.

For more information visit www.recyclenow.com</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>Recycle Orchestra</itunes:keywords>

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				<media:title>A Really Rubbish Orchestra In London</media:title>

				<media:hash>cd851a8d5c71512cad25de10fe9b5356</media:hash>

				<media:copyright>&#195;,&#194;&#169; podmaster.co.uk</media:copyright>

				<media:description>Covent Garden played host to the music extravaganza of the festive season</media:description>

				<media:keywords>Recycle Orchestra</media:keywords>

				<media:text>Ever wonder what happened to your old toaster that finally kicked the bucket, or the kettle that got replaced, or even your outdated corded telephone? If you were told that they had recently made a starring appearance at a free concert in Covent Garden, would you think you&#146;d gone crazy?

Let&#146;s hope not, because thanks to the resourceful members of the Really Rubbish Orchestra, many old small electronic and electrical goods are now becoming the latest workable instruments for the modern day band. Skateboard guitars with bits of telephone and radio zithers are now some of the more popular pieces of equipment being strummed by the musicians this festive season. 

With the UK public predicted to spend &#163;7.3bn on electronics in the run up to Christmas this year, a new survey from Recycle Now has revealed that almost 40 per cent of Londoners don&#146;t know where to take their small waste electrical items, such as kettles, games consoles, phones and garden power tools, for recycling, and nearly a third (30%) of us throw them away in the bin. In an effort to encourage more of us to recycle our old unwanted or broken small electrical goods this season, Recycle Now held a concert in the capital.

The Really Rubbish Orchestra was joined by last year&#146;s Last Choir Standing finalists &#145;Hear Me Now&#146; in Covent Garden to play some well-known Christmas carols for locals and tourists. This event was held to raise awareness of the opportunities to recycle small electronic and electrical goods.

For more information visit www.recyclenow.com</media:text>


				<media:category label="Music">Entertainment &amp; Arts/Music</media:category>

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		<item>
			<title>Take a ride with Alex Reid</title>

			<description>
				Celebrity Big Brother winner and beau of Katie Price talks about life since leaving the house
2010 has already been a rollercoaster year for mixed martial arts fighter Alex Reid. Not only did he beat off the competition to win Celebrity Big Brother but the former cage fighter is now also rumoured to be engaged to glamour model and celebrity mum Katie Price.

Always one to push himself to the max, the Big Brother survivor has also just launched a search for ultimate adrenaline junkies. These hardcore action lovers will preview the new rollercoaster TH13TEEN at the Alton Towers Resort before its grand opening on March 20th 2010 - but it's not going to be an easy ride. Determined thrill seekers are being invited to test their metal with an application process that makes Big Brother seem like your little sister! In true BB style, wannabe riders will be put through their paces in a series of gruelling tests including:

- Psychometric testing
- Interrogation interview
- 2 hr physical assessment
- Rollercoaster endurance (1 hr of continuous rides on Air)
- 'Midnight bootcamp'

So how does Alex feel since leaving the house and how much of an adrenaline junkie is he? To hear more and see Alex in action, watch the video.

For more information visit www.altontowers.com/thirteen
				
			</description>

			<link>http://www.podmaster.co.uk/podcast.php?ID=282</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

			<guid isPermaLink="true">http://www.podmaster.co.uk/podcast.php?ID=282</guid>

			<pubDate>Tue, 02 Feb 2010 11:37:36 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Always one to push himself to the max, the Big Brother survivor has also just launched a search for ultimate adrenaline junkies. These hardcore action lovers will preview the new rollercoaster TH13TEEN at the Alton Towers Resort before its grand open</itunes:subtitle>

			<itunes:duration>00:01:56</itunes:duration>

			<itunes:summary>Celebrity Big Brother winner and beau of Katie Price talks about life since leaving the house
2010 has already been a rollercoaster year for mixed martial arts fighter Alex Reid. Not only did he beat off the competition to win Celebrity Big Brother but the former cage fighter is now also rumoured to be engaged to glamour model and celebrity mum Katie Price.

Always one to push himself to the max, the Big Brother survivor has also just launched a search for ultimate adrenaline junkies. These hardcore action lovers will preview the new rollercoaster TH13TEEN at the Alton Towers Resort before its grand opening on March 20th 2010 - but it's not going to be an easy ride. Determined thrill seekers are being invited to test their metal with an application process that makes Big Brother seem like your little sister! In true BB style, wannabe riders will be put through their paces in a series of gruelling tests including:

- Psychometric testing
- Interrogation interview
- 2 hr physical assessment
- Rollercoaster endurance (1 hr of continuous rides on Air)
- 'Midnight bootcamp'

So how does Alex feel since leaving the house and how much of an adrenaline junkie is he? To hear more and see Alex in action, watch the video.

For more information visit www.altontowers.com/thirteen</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>alex reid, alton towers, rollercoaster, th13rteen</itunes:keywords>

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				<media:title>Take a ride with Alex Reid</media:title>

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				<media:copyright>&#195;,&#194;&#169; podmaster.co.uk</media:copyright>

				<media:description>Always one to push himself to the max, the Big Brother survivor has also just launched a search for ultimate adrenaline junkies. These hardcore action lovers will preview the new rollercoaster TH13TEEN at the Alton Towers Resort before its grand open</media:description>

				<media:keywords>alex reid, alton towers, rollercoaster, th13rteen</media:keywords>

				<media:text>Celebrity Big Brother winner and beau of Katie Price talks about life since leaving the house
2010 has already been a rollercoaster year for mixed martial arts fighter Alex Reid. Not only did he beat off the competition to win Celebrity Big Brother but the former cage fighter is now also rumoured to be engaged to glamour model and celebrity mum Katie Price.

Always one to push himself to the max, the Big Brother survivor has also just launched a search for ultimate adrenaline junkies. These hardcore action lovers will preview the new rollercoaster TH13TEEN at the Alton Towers Resort before its grand opening on March 20th 2010 - but it's not going to be an easy ride. Determined thrill seekers are being invited to test their metal with an application process that makes Big Brother seem like your little sister! In true BB style, wannabe riders will be put through their paces in a series of gruelling tests including:

- Psychometric testing
- Interrogation interview
- 2 hr physical assessment
- Rollercoaster endurance (1 hr of continuous rides on Air)
- 'Midnight bootcamp'

So how does Alex feel since leaving the house and how much of an adrenaline junkie is he? To hear more and see Alex in action, watch the video.

For more information visit www.altontowers.com/thirteen</media:text>


				<media:category label="Entertainment News">Entertainment &amp; Arts/Entertainment News</media:category>

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				This month's podcast is all about getting fit and healthy for 2010 and features the original Green Goddess, Diana Moran, Psychologist and former wellbeing editor of She Magazine, Elisabeth Wilson, Dr Pixi McKenna from Channel 4's Embarrassin
				
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			<pubDate>Thu, 14 Jan 2010 08:45:58 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>This month's podcast is all about getting fit and healthy for 2010 and features the original Green Goddess, Diana Moran, Psychologist and former wellbeing editor of She Magazine, Elisabeth Wilson, Dr Pixi McKenna from Channel 4's Embarrassin</itunes:subtitle>

			<itunes:duration>00:12:37</itunes:duration>

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			<title>IT professionals doubt infrastructures </title>

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				Nearly two-thirds of leading IT professionals believe their infrastructures are not flexible enough to meet the changing business priorities, according to research released. Of the 200 top IT professionals surveyed in Fujitsu&#146;s new report entitled Dynamic Infrastructures and the Future of IT, 61% feel that their IT infrastructure will have to be more flexible in order to cope with present economic conditions.

The report explores the need for increased agility in the current economic conditions to ensure the businesses that survive, thrive come the recovery. This is set to become the cornerstone of improved competitive advantage.

As signs of economic recovery start to appear after a year of doom and gloom, competition in the bounceback is essential - IT professionals can emerge with renewed vigour and properly assess their company&#146;s needs in a new business environment. 53% of respondents expressed a desire to be proactive and change the way that IT is recognised within their organisation. Signs that the business/IT relationship requires rethinking is also becoming apparent with IT departments researching alternative IT delivery scenarios  such as &#145;as a service&#146; models and cloud computing &#150; computing models that were largely conceptual before the recession and have now matured. However, many organisations have not been able to implement them due to cutbacks in the downturn. This has also held back strategic investment into server virtualisation which nearly half of respondents say they plan to implement to help achieve corporate and operational change goals.

The findings unveiled in a White Paper this week have garnered the opinions from 200 top IT professionals. 

Almost half of the IT leaders canvassed stated they&#146;d be focussed on enhancing their company&#146;s competitive advantage in the recession by exploring flexible approaches to IT delivery (52%), improving communications within their organisation (51%) and reducing the cost of IT delivery (43%). It seems tech-led companies are set on creating a competitive edge for themselves and offering cutting edge customer service.

Customer experience was highlighted as a particular pressure &#145;from above&#146; felt by IT departments and one which ideally they can be integral in providing solutions to.

Chris Bone, the Enterprise Products and Solutions Specialist at Fujitsu has for a number of years been at the forefront of innovation within the IT sector. Here he talks us through the power of thinking differently; the importance of strategy, which shouldn&#146;t be confused with the size of investment; and why there&#146;s not one panacea necessarily to solve your IT issues. 

For more information on the research report and how Fujitsu can provide practical advice on business-impacting changes to IT delivery, however advanced you are with you current infrastructure click here www.iexpectmore.co.uk
				
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			<link>http://www.podmaster.co.uk/podcast.php?ID=270</link>

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			<pubDate>Mon, 26 Oct 2009 16:00:56 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Major new report shows virtualisation set for change</itunes:subtitle>

			<itunes:duration>00:04:55</itunes:duration>

			<itunes:summary>Nearly two-thirds of leading IT professionals believe their infrastructures are not flexible enough to meet the changing business priorities, according to research released. Of the 200 top IT professionals surveyed in Fujitsu&#146;s new report entitled Dynamic Infrastructures and the Future of IT, 61% feel that their IT infrastructure will have to be more flexible in order to cope with present economic conditions.

The report explores the need for increased agility in the current economic conditions to ensure the businesses that survive, thrive come the recovery. This is set to become the cornerstone of improved competitive advantage.

As signs of economic recovery start to appear after a year of doom and gloom, competition in the bounceback is essential - IT professionals can emerge with renewed vigour and properly assess their company&#146;s needs in a new business environment. 53% of respondents expressed a desire to be proactive and change the way that IT is recognised within their organisation. Signs that the business/IT relationship requires rethinking is also becoming apparent with IT departments researching alternative IT delivery scenarios  such as &#145;as a service&#146; models and cloud computing &#150; computing models that were largely conceptual before the recession and have now matured. However, many organisations have not been able to implement them due to cutbacks in the downturn. This has also held back strategic investment into server virtualisation which nearly half of respondents say they plan to implement to help achieve corporate and operational change goals.

The findings unveiled in a White Paper this week have garnered the opinions from 200 top IT professionals. 

Almost half of the IT leaders canvassed stated they&#146;d be focussed on enhancing their company&#146;s competitive advantage in the recession by exploring flexible approaches to IT delivery (52%), improving communications within their organisation (51%) and reducing the cost of IT delivery (43%). It seems tech-led companies are set on creating a competitive edge for themselves and offering cutting edge customer service.

Customer experience was highlighted as a particular pressure &#145;from above&#146; felt by IT departments and one which ideally they can be integral in providing solutions to.

Chris Bone, the Enterprise Products and Solutions Specialist at Fujitsu has for a number of years been at the forefront of innovation within the IT sector. Here he talks us through the power of thinking differently; the importance of strategy, which shouldn&#146;t be confused with the size of investment; and why there&#146;s not one panacea necessarily to solve your IT issues. 

For more information on the research report and how Fujitsu can provide practical advice on business-impacting changes to IT delivery, however advanced you are with you current infrastructure click here www.iexpectmore.co.uk</itunes:summary>

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				<media:text>Nearly two-thirds of leading IT professionals believe their infrastructures are not flexible enough to meet the changing business priorities, according to research released. Of the 200 top IT professionals surveyed in Fujitsu&#146;s new report entitled Dynamic Infrastructures and the Future of IT, 61% feel that their IT infrastructure will have to be more flexible in order to cope with present economic conditions.

The report explores the need for increased agility in the current economic conditions to ensure the businesses that survive, thrive come the recovery. This is set to become the cornerstone of improved competitive advantage.

As signs of economic recovery start to appear after a year of doom and gloom, competition in the bounceback is essential - IT professionals can emerge with renewed vigour and properly assess their company&#146;s needs in a new business environment. 53% of respondents expressed a desire to be proactive and change the way that IT is recognised within their organisation. Signs that the business/IT relationship requires rethinking is also becoming apparent with IT departments researching alternative IT delivery scenarios  such as &#145;as a service&#146; models and cloud computing &#150; computing models that were largely conceptual before the recession and have now matured. However, many organisations have not been able to implement them due to cutbacks in the downturn. This has also held back strategic investment into server virtualisation which nearly half of respondents say they plan to implement to help achieve corporate and operational change goals.

The findings unveiled in a White Paper this week have garnered the opinions from 200 top IT professionals. 

Almost half of the IT leaders canvassed stated they&#146;d be focussed on enhancing their company&#146;s competitive advantage in the recession by exploring flexible approaches to IT delivery (52%), improving communications within their organisation (51%) and reducing the cost of IT delivery (43%). It seems tech-led companies are set on creating a competitive edge for themselves and offering cutting edge customer service.

Customer experience was highlighted as a particular pressure &#145;from above&#146; felt by IT departments and one which ideally they can be integral in providing solutions to.

Chris Bone, the Enterprise Products and Solutions Specialist at Fujitsu has for a number of years been at the forefront of innovation within the IT sector. Here he talks us through the power of thinking differently; the importance of strategy, which shouldn&#146;t be confused with the size of investment; and why there&#146;s not one panacea necessarily to solve your IT issues. 

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			<title>IT professionals doubt infrastructures </title>

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				Nearly two-thirds of leading IT professionals believe their infrastructures are not flexible enough to meet the changing business priorities, according to research released. Of the 200 top IT professionals surveyed in Fujitsu&#146;s new report entitled Dynamic Infrastructures and the Future of IT, 61% feel that their IT infrastructure will have to be more flexible in order to cope with present economic conditions.

The report explores the need for increased agility in the current economic conditions to ensure the businesses that survive, thrive come the recovery. This is set to become the cornerstone of improved competitive advantage.

As signs of economic recovery start to appear after a year of doom and gloom, competition in the bounceback is essential - IT professionals can emerge with renewed vigour and properly assess their company&#146;s needs in a new business environment. 53% of respondents expressed a desire to be proactive and change the way that IT is recognised within their organisation. Signs that the business/IT relationship requires rethinking is also becoming apparent with IT departments researching alternative IT delivery scenarios  such as &#145;as a service&#146; models and cloud computing &#150; computing models that were largely conceptual before the recession and have now matured. However, many organisations have not been able to implement them due to cutbacks in the downturn. This has also held back strategic investment into server virtualisation which nearly half of respondents say they plan to implement to help achieve corporate and operational change goals.

The findings unveiled in a White Paper this week have garnered the opinions from 200 top IT professionals. 

Almost half of the IT leaders canvassed stated they&#146;d be focussed on enhancing their company&#146;s competitive advantage in the recession by exploring flexible approaches to IT delivery (52%), improving communications within their organisation (51%) and reducing the cost of IT delivery (43%). It seems tech-led companies are set on creating a competitive edge for themselves and offering cutting edge customer service.

Customer experience was highlighted as a particular pressure &#145;from above&#146; felt by IT departments and one which ideally they can be integral in providing solutions to.

Chris Bone, the Enterprise Products and Solutions Specialist at Fujitsu has for a number of years been at the forefront of innovation within the IT sector. Here he talks us through the power of thinking differently; the importance of strategy, which shouldn&#146;t be confused with the size of investment; and why there&#146;s not one panacea necessarily to solve your IT issues. 

For more information on the research report and how Fujitsu can provide practical advice on business-impacting changes to IT delivery, however advanced you are with you current infrastructure click here www.iexpectmore.co.uk
				
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			<link>http://www.podmaster.co.uk/podcast.php?ID=269</link>

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			<pubDate>Mon, 26 Oct 2009 15:59:17 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Major new report shows public sector behind in meeting flexibility demands for business in 2009</itunes:subtitle>

			<itunes:duration>00:02:59</itunes:duration>

			<itunes:summary>Nearly two-thirds of leading IT professionals believe their infrastructures are not flexible enough to meet the changing business priorities, according to research released. Of the 200 top IT professionals surveyed in Fujitsu&#146;s new report entitled Dynamic Infrastructures and the Future of IT, 61% feel that their IT infrastructure will have to be more flexible in order to cope with present economic conditions.

The report explores the need for increased agility in the current economic conditions to ensure the businesses that survive, thrive come the recovery. This is set to become the cornerstone of improved competitive advantage.

As signs of economic recovery start to appear after a year of doom and gloom, competition in the bounceback is essential - IT professionals can emerge with renewed vigour and properly assess their company&#146;s needs in a new business environment. 53% of respondents expressed a desire to be proactive and change the way that IT is recognised within their organisation. Signs that the business/IT relationship requires rethinking is also becoming apparent with IT departments researching alternative IT delivery scenarios  such as &#145;as a service&#146; models and cloud computing &#150; computing models that were largely conceptual before the recession and have now matured. However, many organisations have not been able to implement them due to cutbacks in the downturn. This has also held back strategic investment into server virtualisation which nearly half of respondents say they plan to implement to help achieve corporate and operational change goals.

The findings unveiled in a White Paper this week have garnered the opinions from 200 top IT professionals. 

Almost half of the IT leaders canvassed stated they&#146;d be focussed on enhancing their company&#146;s competitive advantage in the recession by exploring flexible approaches to IT delivery (52%), improving communications within their organisation (51%) and reducing the cost of IT delivery (43%). It seems tech-led companies are set on creating a competitive edge for themselves and offering cutting edge customer service.

Customer experience was highlighted as a particular pressure &#145;from above&#146; felt by IT departments and one which ideally they can be integral in providing solutions to.

Chris Bone, the Enterprise Products and Solutions Specialist at Fujitsu has for a number of years been at the forefront of innovation within the IT sector. Here he talks us through the power of thinking differently; the importance of strategy, which shouldn&#146;t be confused with the size of investment; and why there&#146;s not one panacea necessarily to solve your IT issues. 

For more information on the research report and how Fujitsu can provide practical advice on business-impacting changes to IT delivery, however advanced you are with you current infrastructure click here www.iexpectmore.co.uk</itunes:summary>

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				<media:text>Nearly two-thirds of leading IT professionals believe their infrastructures are not flexible enough to meet the changing business priorities, according to research released. Of the 200 top IT professionals surveyed in Fujitsu&#146;s new report entitled Dynamic Infrastructures and the Future of IT, 61% feel that their IT infrastructure will have to be more flexible in order to cope with present economic conditions.

The report explores the need for increased agility in the current economic conditions to ensure the businesses that survive, thrive come the recovery. This is set to become the cornerstone of improved competitive advantage.

As signs of economic recovery start to appear after a year of doom and gloom, competition in the bounceback is essential - IT professionals can emerge with renewed vigour and properly assess their company&#146;s needs in a new business environment. 53% of respondents expressed a desire to be proactive and change the way that IT is recognised within their organisation. Signs that the business/IT relationship requires rethinking is also becoming apparent with IT departments researching alternative IT delivery scenarios  such as &#145;as a service&#146; models and cloud computing &#150; computing models that were largely conceptual before the recession and have now matured. However, many organisations have not been able to implement them due to cutbacks in the downturn. This has also held back strategic investment into server virtualisation which nearly half of respondents say they plan to implement to help achieve corporate and operational change goals.

The findings unveiled in a White Paper this week have garnered the opinions from 200 top IT professionals. 

Almost half of the IT leaders canvassed stated they&#146;d be focussed on enhancing their company&#146;s competitive advantage in the recession by exploring flexible approaches to IT delivery (52%), improving communications within their organisation (51%) and reducing the cost of IT delivery (43%). It seems tech-led companies are set on creating a competitive edge for themselves and offering cutting edge customer service.

Customer experience was highlighted as a particular pressure &#145;from above&#146; felt by IT departments and one which ideally they can be integral in providing solutions to.

Chris Bone, the Enterprise Products and Solutions Specialist at Fujitsu has for a number of years been at the forefront of innovation within the IT sector. Here he talks us through the power of thinking differently; the importance of strategy, which shouldn&#146;t be confused with the size of investment; and why there&#146;s not one panacea necessarily to solve your IT issues. 

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			<title>IT professionals doubt infrastructures </title>

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				Nearly two-thirds of leading IT professionals believe their infrastructures are not flexible enough to meet the changing business priorities, according to research released. Of the 200 top IT professionals surveyed in Fujitsu&#146;s new report entitled Dynamic Infrastructures and the Future of IT, 61% feel that their IT infrastructure will have to be more flexible in order to cope with present economic conditions.

The report explores the need for increased agility in the current economic conditions to ensure the businesses that survive, thrive come the recovery. This is set to become the cornerstone of improved competitive advantage.

As signs of economic recovery start to appear after a year of doom and gloom, competition in the bounceback is essential - IT professionals can emerge with renewed vigour and properly assess their company&#146;s needs in a new business environment. 53% of respondents expressed a desire to be proactive and change the way that IT is recognised within their organisation. Signs that the business/IT relationship requires rethinking is also becoming apparent with IT departments researching alternative IT delivery scenarios  such as &#145;as a service&#146; models and cloud computing &#150; computing models that were largely conceptual before the recession and have now matured. However, many organisations have not been able to implement them due to cutbacks in the downturn. This has also held back strategic investment into server virtualisation which nearly half of respondents say they plan to implement to help achieve corporate and operational change goals.

The findings unveiled in a White Paper this week have garnered the opinions from 200 top IT professionals. 

Almost half of the IT leaders canvassed stated they&#146;d be focussed on enhancing their company&#146;s competitive advantage in the recession by exploring flexible approaches to IT delivery (52%), improving communications within their organisation (51%) and reducing the cost of IT delivery (43%). It seems tech-led companies are set on creating a competitive edge for themselves and offering cutting edge customer service.

Customer experience was highlighted as a particular pressure &#145;from above&#146; felt by IT departments and one which ideally they can be integral in providing solutions to.

Chris Bone, the Enterprise Products and Solutions Specialist at Fujitsu has for a number of years been at the forefront of innovation within the IT sector. Here he talks us through the power of thinking differently; the importance of strategy, which shouldn&#146;t be confused with the size of investment; and why there&#146;s not one panacea necessarily to solve your IT issues. 

For more information on the research report and how Fujitsu can provide practical advice on business-impacting changes to IT delivery, however advanced you are with you current infrastructure click here www.iexpectmore.co.uk
				
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			<pubDate>Mon, 26 Oct 2009 15:57:03 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Major new report shows virtualisation set for change</itunes:subtitle>

			<itunes:duration>00:02:44</itunes:duration>

			<itunes:summary>Nearly two-thirds of leading IT professionals believe their infrastructures are not flexible enough to meet the changing business priorities, according to research released. Of the 200 top IT professionals surveyed in Fujitsu&#146;s new report entitled Dynamic Infrastructures and the Future of IT, 61% feel that their IT infrastructure will have to be more flexible in order to cope with present economic conditions.

The report explores the need for increased agility in the current economic conditions to ensure the businesses that survive, thrive come the recovery. This is set to become the cornerstone of improved competitive advantage.

As signs of economic recovery start to appear after a year of doom and gloom, competition in the bounceback is essential - IT professionals can emerge with renewed vigour and properly assess their company&#146;s needs in a new business environment. 53% of respondents expressed a desire to be proactive and change the way that IT is recognised within their organisation. Signs that the business/IT relationship requires rethinking is also becoming apparent with IT departments researching alternative IT delivery scenarios  such as &#145;as a service&#146; models and cloud computing &#150; computing models that were largely conceptual before the recession and have now matured. However, many organisations have not been able to implement them due to cutbacks in the downturn. This has also held back strategic investment into server virtualisation which nearly half of respondents say they plan to implement to help achieve corporate and operational change goals.

The findings unveiled in a White Paper this week have garnered the opinions from 200 top IT professionals. 

Almost half of the IT leaders canvassed stated they&#146;d be focussed on enhancing their company&#146;s competitive advantage in the recession by exploring flexible approaches to IT delivery (52%), improving communications within their organisation (51%) and reducing the cost of IT delivery (43%). It seems tech-led companies are set on creating a competitive edge for themselves and offering cutting edge customer service.

Customer experience was highlighted as a particular pressure &#145;from above&#146; felt by IT departments and one which ideally they can be integral in providing solutions to.

Chris Bone, the Enterprise Products and Solutions Specialist at Fujitsu has for a number of years been at the forefront of innovation within the IT sector. Here he talks us through the power of thinking differently; the importance of strategy, which shouldn&#146;t be confused with the size of investment; and why there&#146;s not one panacea necessarily to solve your IT issues. 

For more information on the research report and how Fujitsu can provide practical advice on business-impacting changes to IT delivery, however advanced you are with you current infrastructure click here www.iexpectmore.co.uk</itunes:summary>

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				<media:text>Nearly two-thirds of leading IT professionals believe their infrastructures are not flexible enough to meet the changing business priorities, according to research released. Of the 200 top IT professionals surveyed in Fujitsu&#146;s new report entitled Dynamic Infrastructures and the Future of IT, 61% feel that their IT infrastructure will have to be more flexible in order to cope with present economic conditions.

The report explores the need for increased agility in the current economic conditions to ensure the businesses that survive, thrive come the recovery. This is set to become the cornerstone of improved competitive advantage.

As signs of economic recovery start to appear after a year of doom and gloom, competition in the bounceback is essential - IT professionals can emerge with renewed vigour and properly assess their company&#146;s needs in a new business environment. 53% of respondents expressed a desire to be proactive and change the way that IT is recognised within their organisation. Signs that the business/IT relationship requires rethinking is also becoming apparent with IT departments researching alternative IT delivery scenarios  such as &#145;as a service&#146; models and cloud computing &#150; computing models that were largely conceptual before the recession and have now matured. However, many organisations have not been able to implement them due to cutbacks in the downturn. This has also held back strategic investment into server virtualisation which nearly half of respondents say they plan to implement to help achieve corporate and operational change goals.

The findings unveiled in a White Paper this week have garnered the opinions from 200 top IT professionals. 

Almost half of the IT leaders canvassed stated they&#146;d be focussed on enhancing their company&#146;s competitive advantage in the recession by exploring flexible approaches to IT delivery (52%), improving communications within their organisation (51%) and reducing the cost of IT delivery (43%). It seems tech-led companies are set on creating a competitive edge for themselves and offering cutting edge customer service.

Customer experience was highlighted as a particular pressure &#145;from above&#146; felt by IT departments and one which ideally they can be integral in providing solutions to.

Chris Bone, the Enterprise Products and Solutions Specialist at Fujitsu has for a number of years been at the forefront of innovation within the IT sector. Here he talks us through the power of thinking differently; the importance of strategy, which shouldn&#146;t be confused with the size of investment; and why there&#146;s not one panacea necessarily to solve your IT issues. 

For more information on the research report and how Fujitsu can provide practical advice on business-impacting changes to IT delivery, however advanced you are with you current infrastructure click here www.iexpectmore.co.uk</media:text>


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			<title>IT professionals doubt infrastructures </title>

			<description>
				Nearly two-thirds of leading IT professionals believe their infrastructures are not flexible enough to meet the changing business priorities, according to research released. Of the 200 top IT professionals surveyed in Fujitsu&#146;s new report entitled Dynamic Infrastructures and the Future of IT, 61% feel that their IT infrastructure will have to be more flexible in order to cope with present economic conditions.

The report explores the need for increased agility in the current economic conditions to ensure the businesses that survive, thrive come the recovery. This is set to become the cornerstone of improved competitive advantage.

As signs of economic recovery start to appear after a year of doom and gloom, competition in the bounceback is essential - IT professionals can emerge with renewed vigour and properly assess their company&#146;s needs in a new business environment. 53% of respondents expressed a desire to be proactive and change the way that IT is recognised within their organisation. Signs that the business/IT relationship requires rethinking is also becoming apparent with IT departments researching alternative IT delivery scenarios  such as &#145;as a service&#146; models and cloud computing &#150; computing models that were largely conceptual before the recession and have now matured. However, many organisations have not been able to implement them due to cutbacks in the downturn. This has also held back strategic investment into server virtualisation which nearly half of respondents say they plan to implement to help achieve corporate and operational change goals.

The findings unveiled in a White Paper this week have garnered the opinions from 200 top IT professionals. 

Almost half of the IT leaders canvassed stated they&#146;d be focussed on enhancing their company&#146;s competitive advantage in the recession by exploring flexible approaches to IT delivery (52%), improving communications within their organisation (51%) and reducing the cost of IT delivery (43%). It seems tech-led companies are set on creating a competitive edge for themselves and offering cutting edge customer service.

Customer experience was highlighted as a particular pressure &#145;from above&#146; felt by IT departments and one which ideally they can be integral in providing solutions to.

Chris Bone, the Enterprise Products and Solutions Specialist at Fujitsu has for a number of years been at the forefront of innovation within the IT sector. Here he talks us through the power of thinking differently; the importance of strategy, which shouldn&#146;t be confused with the size of investment; and why there&#146;s not one panacea necessarily to solve your IT issues. 

For more information on the research report and how Fujitsu can provide practical advice on business-impacting changes to IT delivery, however advanced you are with you current infrastructure click here www.iexpectmore.co.uk
				
			</description>

			<link>http://www.podmaster.co.uk/podcast.php?ID=267</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

			<guid isPermaLink="true">http://www.podmaster.co.uk/podcast.php?ID=267</guid>

			<pubDate>Mon, 26 Oct 2009 15:38:06 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Major new report shows virtualisation set for change</itunes:subtitle>

			<itunes:duration>00:03:34</itunes:duration>

			<itunes:summary>Nearly two-thirds of leading IT professionals believe their infrastructures are not flexible enough to meet the changing business priorities, according to research released. Of the 200 top IT professionals surveyed in Fujitsu&#146;s new report entitled Dynamic Infrastructures and the Future of IT, 61% feel that their IT infrastructure will have to be more flexible in order to cope with present economic conditions.

The report explores the need for increased agility in the current economic conditions to ensure the businesses that survive, thrive come the recovery. This is set to become the cornerstone of improved competitive advantage.

As signs of economic recovery start to appear after a year of doom and gloom, competition in the bounceback is essential - IT professionals can emerge with renewed vigour and properly assess their company&#146;s needs in a new business environment. 53% of respondents expressed a desire to be proactive and change the way that IT is recognised within their organisation. Signs that the business/IT relationship requires rethinking is also becoming apparent with IT departments researching alternative IT delivery scenarios  such as &#145;as a service&#146; models and cloud computing &#150; computing models that were largely conceptual before the recession and have now matured. However, many organisations have not been able to implement them due to cutbacks in the downturn. This has also held back strategic investment into server virtualisation which nearly half of respondents say they plan to implement to help achieve corporate and operational change goals.

The findings unveiled in a White Paper this week have garnered the opinions from 200 top IT professionals. 

Almost half of the IT leaders canvassed stated they&#146;d be focussed on enhancing their company&#146;s competitive advantage in the recession by exploring flexible approaches to IT delivery (52%), improving communications within their organisation (51%) and reducing the cost of IT delivery (43%). It seems tech-led companies are set on creating a competitive edge for themselves and offering cutting edge customer service.

Customer experience was highlighted as a particular pressure &#145;from above&#146; felt by IT departments and one which ideally they can be integral in providing solutions to.

Chris Bone, the Enterprise Products and Solutions Specialist at Fujitsu has for a number of years been at the forefront of innovation within the IT sector. Here he talks us through the power of thinking differently; the importance of strategy, which shouldn&#146;t be confused with the size of investment; and why there&#146;s not one panacea necessarily to solve your IT issues. 

For more information on the research report and how Fujitsu can provide practical advice on business-impacting changes to IT delivery, however advanced you are with you current infrastructure click here www.iexpectmore.co.uk</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>IT, internet, information, technology, Fujitsu</itunes:keywords>

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				<media:description>Major new report shows virtualisation set for change</media:description>

				<media:keywords>IT, internet, information, technology, Fujitsu</media:keywords>

				<media:text>Nearly two-thirds of leading IT professionals believe their infrastructures are not flexible enough to meet the changing business priorities, according to research released. Of the 200 top IT professionals surveyed in Fujitsu&#146;s new report entitled Dynamic Infrastructures and the Future of IT, 61% feel that their IT infrastructure will have to be more flexible in order to cope with present economic conditions.

The report explores the need for increased agility in the current economic conditions to ensure the businesses that survive, thrive come the recovery. This is set to become the cornerstone of improved competitive advantage.

As signs of economic recovery start to appear after a year of doom and gloom, competition in the bounceback is essential - IT professionals can emerge with renewed vigour and properly assess their company&#146;s needs in a new business environment. 53% of respondents expressed a desire to be proactive and change the way that IT is recognised within their organisation. Signs that the business/IT relationship requires rethinking is also becoming apparent with IT departments researching alternative IT delivery scenarios  such as &#145;as a service&#146; models and cloud computing &#150; computing models that were largely conceptual before the recession and have now matured. However, many organisations have not been able to implement them due to cutbacks in the downturn. This has also held back strategic investment into server virtualisation which nearly half of respondents say they plan to implement to help achieve corporate and operational change goals.

The findings unveiled in a White Paper this week have garnered the opinions from 200 top IT professionals. 

Almost half of the IT leaders canvassed stated they&#146;d be focussed on enhancing their company&#146;s competitive advantage in the recession by exploring flexible approaches to IT delivery (52%), improving communications within their organisation (51%) and reducing the cost of IT delivery (43%). It seems tech-led companies are set on creating a competitive edge for themselves and offering cutting edge customer service.

Customer experience was highlighted as a particular pressure &#145;from above&#146; felt by IT departments and one which ideally they can be integral in providing solutions to.

Chris Bone, the Enterprise Products and Solutions Specialist at Fujitsu has for a number of years been at the forefront of innovation within the IT sector. Here he talks us through the power of thinking differently; the importance of strategy, which shouldn&#146;t be confused with the size of investment; and why there&#146;s not one panacea necessarily to solve your IT issues. 

For more information on the research report and how Fujitsu can provide practical advice on business-impacting changes to IT delivery, however advanced you are with you current infrastructure click here www.iexpectmore.co.uk</media:text>


				<media:category label="Media &amp; PR">News &amp; Media/Media &amp; PR</media:category>

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		<item>
			<title>IT professionals doubt infrastructures </title>

			<description>
				Nearly two-thirds of leading IT professionals believe their infrastructures are not flexible enough to meet the changing business priorities, according to research released. Of the 200 top IT professionals surveyed in Fujitsu&#146;s new report entitled Dynamic Infrastructures and the Future of IT, 61% feel that their IT infrastructure will have to be more flexible in order to cope with present economic conditions.

The report explores the need for increased agility in the current economic conditions to ensure the businesses that survive, thrive come the recovery. This is set to become the cornerstone of improved competitive advantage.

As signs of economic recovery start to appear after a year of doom and gloom, competition in the bounceback is essential - IT professionals can emerge with renewed vigour and properly assess their company&#146;s needs in a new business environment. 53% of respondents expressed a desire to be proactive and change the way that IT is recognised within their organisation. Signs that the business/IT relationship requires rethinking is also becoming apparent with IT departments researching alternative IT delivery scenarios  such as &#145;as a service&#146; models and cloud computing &#150; computing models that were largely conceptual before the recession and have now matured. However, many organisations have not been able to implement them due to cutbacks in the downturn. This has also held back strategic investment into server virtualisation which nearly half of respondents say they plan to implement to help achieve corporate and operational change goals.

The findings unveiled in a White Paper this week have garnered the opinions from 200 top IT professionals. 

Almost half of the IT leaders canvassed stated they&#146;d be focussed on enhancing their company&#146;s competitive advantage in the recession by exploring flexible approaches to IT delivery (52%), improving communications within their organisation (51%) and reducing the cost of IT delivery (43%). It seems tech-led companies are set on creating a competitive edge for themselves and offering cutting edge customer service.

Customer experience was highlighted as a particular pressure &#145;from above&#146; felt by IT departments and one which ideally they can be integral in providing solutions to.

Chris Bone, the Enterprise Products and Solutions Specialist at Fujitsu has for a number of years been at the forefront of innovation within the IT sector. Here he talks us through the power of thinking differently; the importance of strategy, which shouldn&#146;t be confused with the size of investment; and why there&#146;s not one panacea necessarily to solve your IT issues. 

For more information on the research report and how Fujitsu can provide practical advice on business-impacting changes to IT delivery, however advanced you are with you current infrastructure click here www.iexpectmore.co.uk
				
			</description>

			<link>http://www.podmaster.co.uk/podcast.php?ID=266</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

			<guid isPermaLink="true">http://www.podmaster.co.uk/podcast.php?ID=266</guid>

			<pubDate>Mon, 26 Oct 2009 15:32:52 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Major new report shows virtualisation set for change</itunes:subtitle>

			<itunes:duration>00:02:41</itunes:duration>

			<itunes:summary>Nearly two-thirds of leading IT professionals believe their infrastructures are not flexible enough to meet the changing business priorities, according to research released. Of the 200 top IT professionals surveyed in Fujitsu&#146;s new report entitled Dynamic Infrastructures and the Future of IT, 61% feel that their IT infrastructure will have to be more flexible in order to cope with present economic conditions.

The report explores the need for increased agility in the current economic conditions to ensure the businesses that survive, thrive come the recovery. This is set to become the cornerstone of improved competitive advantage.

As signs of economic recovery start to appear after a year of doom and gloom, competition in the bounceback is essential - IT professionals can emerge with renewed vigour and properly assess their company&#146;s needs in a new business environment. 53% of respondents expressed a desire to be proactive and change the way that IT is recognised within their organisation. Signs that the business/IT relationship requires rethinking is also becoming apparent with IT departments researching alternative IT delivery scenarios  such as &#145;as a service&#146; models and cloud computing &#150; computing models that were largely conceptual before the recession and have now matured. However, many organisations have not been able to implement them due to cutbacks in the downturn. This has also held back strategic investment into server virtualisation which nearly half of respondents say they plan to implement to help achieve corporate and operational change goals.

The findings unveiled in a White Paper this week have garnered the opinions from 200 top IT professionals. 

Almost half of the IT leaders canvassed stated they&#146;d be focussed on enhancing their company&#146;s competitive advantage in the recession by exploring flexible approaches to IT delivery (52%), improving communications within their organisation (51%) and reducing the cost of IT delivery (43%). It seems tech-led companies are set on creating a competitive edge for themselves and offering cutting edge customer service.

Customer experience was highlighted as a particular pressure &#145;from above&#146; felt by IT departments and one which ideally they can be integral in providing solutions to.

Chris Bone, the Enterprise Products and Solutions Specialist at Fujitsu has for a number of years been at the forefront of innovation within the IT sector. Here he talks us through the power of thinking differently; the importance of strategy, which shouldn&#146;t be confused with the size of investment; and why there&#146;s not one panacea necessarily to solve your IT issues. 

For more information on the research report and how Fujitsu can provide practical advice on business-impacting changes to IT delivery, however advanced you are with you current infrastructure click here www.iexpectmore.co.uk</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>IT, internet, information, technology, Fujitsu</itunes:keywords>

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				<media:title>IT professionals doubt infrastructures </media:title>

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				<media:copyright>&#195;,&#194;&#169; podmaster.co.uk</media:copyright>

				<media:description>Major new report shows virtualisation set for change</media:description>

				<media:keywords>IT, internet, information, technology, Fujitsu</media:keywords>

				<media:text>Nearly two-thirds of leading IT professionals believe their infrastructures are not flexible enough to meet the changing business priorities, according to research released. Of the 200 top IT professionals surveyed in Fujitsu&#146;s new report entitled Dynamic Infrastructures and the Future of IT, 61% feel that their IT infrastructure will have to be more flexible in order to cope with present economic conditions.

The report explores the need for increased agility in the current economic conditions to ensure the businesses that survive, thrive come the recovery. This is set to become the cornerstone of improved competitive advantage.

As signs of economic recovery start to appear after a year of doom and gloom, competition in the bounceback is essential - IT professionals can emerge with renewed vigour and properly assess their company&#146;s needs in a new business environment. 53% of respondents expressed a desire to be proactive and change the way that IT is recognised within their organisation. Signs that the business/IT relationship requires rethinking is also becoming apparent with IT departments researching alternative IT delivery scenarios  such as &#145;as a service&#146; models and cloud computing &#150; computing models that were largely conceptual before the recession and have now matured. However, many organisations have not been able to implement them due to cutbacks in the downturn. This has also held back strategic investment into server virtualisation which nearly half of respondents say they plan to implement to help achieve corporate and operational change goals.

The findings unveiled in a White Paper this week have garnered the opinions from 200 top IT professionals. 

Almost half of the IT leaders canvassed stated they&#146;d be focussed on enhancing their company&#146;s competitive advantage in the recession by exploring flexible approaches to IT delivery (52%), improving communications within their organisation (51%) and reducing the cost of IT delivery (43%). It seems tech-led companies are set on creating a competitive edge for themselves and offering cutting edge customer service.

Customer experience was highlighted as a particular pressure &#145;from above&#146; felt by IT departments and one which ideally they can be integral in providing solutions to.

Chris Bone, the Enterprise Products and Solutions Specialist at Fujitsu has for a number of years been at the forefront of innovation within the IT sector. Here he talks us through the power of thinking differently; the importance of strategy, which shouldn&#146;t be confused with the size of investment; and why there&#146;s not one panacea necessarily to solve your IT issues. 

For more information on the research report and how Fujitsu can provide practical advice on business-impacting changes to IT delivery, however advanced you are with you current infrastructure click here www.iexpectmore.co.uk</media:text>


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			<title>National Grid Calls for UK Energy Masterplan To Meet Climate Change Challenge</title>

			<description>
				The company is seeking greater Government, industry and consumer collaboration in order to meet the Government targets of 80 per cent emissions reduction by 2050, and 15 per cent renewable energy sources by 2020.

National Grid Chief Executive, Steve Holliday, said; &quot;Despite the challenging economic conditions, we must not take our eye off the ball in tackling climate change. This joined-up approach is essential to get the right legislative and regulatory frameworks in place and ensure necessary infrastructure investment is available in a timely manner for the connection of new renewable sources of electricity generation, and development of technologies such as biogas production, and linking smart meters into smart grids.

&quot;However, electricity is not the full story. Heat and transport must also play their part. These are all areas where policy is still to be developed and new technology needs to be fostered. That is why we need a Masterplan.&quot;

National Grid has developed scenario's to determine the projected energy mix required to meet Government's 2020 climate change and renewable sources targets. It is investing around &#163;3 billion a year in its electricity and gas networks - approximately three quarters of this investment in the UK - and focusing on new technologies to enhance energy efficiency across its networks.

The company is also implementing annual carbon budgets across all its operations from 1 April 2009 and aligning emissions reductions alongside customer service, reliability, safety and financial performance management.

National Grid's Head of Climate Change and Corporate Responsibility, Joe Kwasnik, said; &quot;We believe National Grid is one of the first companies in the world to align company-wide emissions with performance management. Our new interim emissions reduction target of 45 per cent by 2020 - which goes further than the European Union's potential 30% reduction commitment by 2020 - will provide a more relevant milestone for our business planning process and ensure emissions management is integrated into every aspect of our operational decision-making.&quot;

For more information visit www.nationalgrid.com
				
			</description>

			<link>http://www.podmaster.co.uk/podcast.php?ID=243</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

			<guid isPermaLink="true">http://www.podmaster.co.uk/podcast.php?ID=243</guid>

			<pubDate>Wed, 29 Apr 2009 11:39:01 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>National Grid is taking an energy and climate change leadership role in the UK and calling for a national Masterplan to be developed to determine the route-map for a low-carbon economy.</itunes:subtitle>

			<itunes:duration>00:03:31</itunes:duration>

			<itunes:summary>The company is seeking greater Government, industry and consumer collaboration in order to meet the Government targets of 80 per cent emissions reduction by 2050, and 15 per cent renewable energy sources by 2020.

National Grid Chief Executive, Steve Holliday, said; &quot;Despite the challenging economic conditions, we must not take our eye off the ball in tackling climate change. This joined-up approach is essential to get the right legislative and regulatory frameworks in place and ensure necessary infrastructure investment is available in a timely manner for the connection of new renewable sources of electricity generation, and development of technologies such as biogas production, and linking smart meters into smart grids.

&quot;However, electricity is not the full story. Heat and transport must also play their part. These are all areas where policy is still to be developed and new technology needs to be fostered. That is why we need a Masterplan.&quot;

National Grid has developed scenario's to determine the projected energy mix required to meet Government's 2020 climate change and renewable sources targets. It is investing around &#163;3 billion a year in its electricity and gas networks - approximately three quarters of this investment in the UK - and focusing on new technologies to enhance energy efficiency across its networks.

The company is also implementing annual carbon budgets across all its operations from 1 April 2009 and aligning emissions reductions alongside customer service, reliability, safety and financial performance management.

National Grid's Head of Climate Change and Corporate Responsibility, Joe Kwasnik, said; &quot;We believe National Grid is one of the first companies in the world to align company-wide emissions with performance management. Our new interim emissions reduction target of 45 per cent by 2020 - which goes further than the European Union's potential 30% reduction commitment by 2020 - will provide a more relevant milestone for our business planning process and ensure emissions management is integrated into every aspect of our operational decision-making.&quot;

For more information visit www.nationalgrid.com</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>National, Grid, energy, masterplan, climate, chang</itunes:keywords>

			<enclosure url="http://www.podmaster.co.uk/downloads/243/12949_nationalgrid_vf_43_v943_500kbps_001_podmaster_lg_169.mp4" length="16750862" type="video/mp4" />

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				<media:title>National Grid Calls for UK Energy Masterplan To Meet Climate Change Challenge</media:title>

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				<media:description>National Grid is taking an energy and climate change leadership role in the UK and calling for a national Masterplan to be developed to determine the route-map for a low-carbon economy.</media:description>

				<media:keywords>National, Grid, energy, masterplan, climate, chang</media:keywords>

				<media:text>The company is seeking greater Government, industry and consumer collaboration in order to meet the Government targets of 80 per cent emissions reduction by 2050, and 15 per cent renewable energy sources by 2020.

National Grid Chief Executive, Steve Holliday, said; &quot;Despite the challenging economic conditions, we must not take our eye off the ball in tackling climate change. This joined-up approach is essential to get the right legislative and regulatory frameworks in place and ensure necessary infrastructure investment is available in a timely manner for the connection of new renewable sources of electricity generation, and development of technologies such as biogas production, and linking smart meters into smart grids.

&quot;However, electricity is not the full story. Heat and transport must also play their part. These are all areas where policy is still to be developed and new technology needs to be fostered. That is why we need a Masterplan.&quot;

National Grid has developed scenario's to determine the projected energy mix required to meet Government's 2020 climate change and renewable sources targets. It is investing around &#163;3 billion a year in its electricity and gas networks - approximately three quarters of this investment in the UK - and focusing on new technologies to enhance energy efficiency across its networks.

The company is also implementing annual carbon budgets across all its operations from 1 April 2009 and aligning emissions reductions alongside customer service, reliability, safety and financial performance management.

National Grid's Head of Climate Change and Corporate Responsibility, Joe Kwasnik, said; &quot;We believe National Grid is one of the first companies in the world to align company-wide emissions with performance management. Our new interim emissions reduction target of 45 per cent by 2020 - which goes further than the European Union's potential 30% reduction commitment by 2020 - will provide a more relevant milestone for our business planning process and ensure emissions management is integrated into every aspect of our operational decision-making.&quot;

For more information visit www.nationalgrid.com</media:text>


				<media:category label="Business News">Business &amp; Finance/Business News</media:category>

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		<item>
			<title>'Rebus' author launches &#163;2m drive to rebuild the Scottish Braille Press</title>

			<description>
				A &#163;2 million campaign is launched today to re-house one of the nation's leading Braille printing presses - The Scottish Braille Press. It coincides with National Braille Week (4-10 Jan 2009), which this year marks the 200th anniversary of the birth of Louis Braille, whose invention in 1821 of a writing system based on embossed dots has had a profound effect on the lives of millions of people worldwide.

Braille books, magazines and other materials are produced by the Scottish Braille Press - one of the largest and most respected providers of high quality alternative formats in the UK. It is part of the national charity Royal Blind, that provides services for the blind and the press specialises in the high quality production of Braille, Large Print and Audio - providing a transcription service since 1891.

&quot;Although equipped with state of the art printing equipment the building itself needs to be rebuilt&quot; says Richard Hellewell, chief executive of Royal Blind, &quot;and this is why we are campaigning to raise &#163;2 million.&quot;

The printing press, run and managed by Royal Blind, was built in the sixties and will be completely rebuilt.

Bestselling 'Inspector Rebus' author Ian Rankin is lending his support to the campaign. His son is a pupil at the Royal Blind School, also run by Royal Blind.

One of Rankin's best selling Rebus books is Fleshmarket Close, named after a real passageway in Edinburgh's Old Town. Today he was there in person to unveil 12 pages from the novel, which have been translated into Braille and mounted on the walls of the passageway itself.

Rankin is calling for more creative works to be made available to people with reading difficulties. To mark the appeal, the Press is printing a Braille version of Rankin's Death is Not the End and the author visited the Press to see the first printed copies.

For more information visit www.royalblind.org
				
			</description>

			<link>http://www.podmaster.co.uk/podcast.php?ID=216</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

			<guid isPermaLink="true">http://www.podmaster.co.uk/podcast.php?ID=216</guid>

			<pubDate>Wed, 07 Jan 2009 11:08:48 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Ian Rankin at National Braille Week</itunes:subtitle>

			<itunes:duration>00:03:34</itunes:duration>

			<itunes:summary>A &#163;2 million campaign is launched today to re-house one of the nation's leading Braille printing presses - The Scottish Braille Press. It coincides with National Braille Week (4-10 Jan 2009), which this year marks the 200th anniversary of the birth of Louis Braille, whose invention in 1821 of a writing system based on embossed dots has had a profound effect on the lives of millions of people worldwide.

Braille books, magazines and other materials are produced by the Scottish Braille Press - one of the largest and most respected providers of high quality alternative formats in the UK. It is part of the national charity Royal Blind, that provides services for the blind and the press specialises in the high quality production of Braille, Large Print and Audio - providing a transcription service since 1891.

&quot;Although equipped with state of the art printing equipment the building itself needs to be rebuilt&quot; says Richard Hellewell, chief executive of Royal Blind, &quot;and this is why we are campaigning to raise &#163;2 million.&quot;

The printing press, run and managed by Royal Blind, was built in the sixties and will be completely rebuilt.

Bestselling 'Inspector Rebus' author Ian Rankin is lending his support to the campaign. His son is a pupil at the Royal Blind School, also run by Royal Blind.

One of Rankin's best selling Rebus books is Fleshmarket Close, named after a real passageway in Edinburgh's Old Town. Today he was there in person to unveil 12 pages from the novel, which have been translated into Braille and mounted on the walls of the passageway itself.

Rankin is calling for more creative works to be made available to people with reading difficulties. To mark the appeal, the Press is printing a Braille version of Rankin's Death is Not the End and the author visited the Press to see the first printed copies.

For more information visit www.royalblind.org</itunes:summary>

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			<itunes:keywords>Ian Rankin, Braille, Royal Blind</itunes:keywords>

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				<media:title>'Rebus' author launches &#163;2m drive to rebuild the Scottish Braille Press</media:title>

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				<media:description>Ian Rankin at National Braille Week</media:description>

				<media:keywords>Ian Rankin, Braille, Royal Blind</media:keywords>

				<media:text>A &#163;2 million campaign is launched today to re-house one of the nation's leading Braille printing presses - The Scottish Braille Press. It coincides with National Braille Week (4-10 Jan 2009), which this year marks the 200th anniversary of the birth of Louis Braille, whose invention in 1821 of a writing system based on embossed dots has had a profound effect on the lives of millions of people worldwide.

Braille books, magazines and other materials are produced by the Scottish Braille Press - one of the largest and most respected providers of high quality alternative formats in the UK. It is part of the national charity Royal Blind, that provides services for the blind and the press specialises in the high quality production of Braille, Large Print and Audio - providing a transcription service since 1891.

&quot;Although equipped with state of the art printing equipment the building itself needs to be rebuilt&quot; says Richard Hellewell, chief executive of Royal Blind, &quot;and this is why we are campaigning to raise &#163;2 million.&quot;

The printing press, run and managed by Royal Blind, was built in the sixties and will be completely rebuilt.

Bestselling 'Inspector Rebus' author Ian Rankin is lending his support to the campaign. His son is a pupil at the Royal Blind School, also run by Royal Blind.

One of Rankin's best selling Rebus books is Fleshmarket Close, named after a real passageway in Edinburgh's Old Town. Today he was there in person to unveil 12 pages from the novel, which have been translated into Braille and mounted on the walls of the passageway itself.

Rankin is calling for more creative works to be made available to people with reading difficulties. To mark the appeal, the Press is printing a Braille version of Rankin's Death is Not the End and the author visited the Press to see the first printed copies.

For more information visit www.royalblind.org</media:text>


				<media:category label="Health">News &amp; Media/Health</media:category>

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			<title>Encourage young people to take action in your community</title>

			<description>
				Do you know an 11 - 18 year old who has an idea or is already creating change? If so, boost their confidence and life skills and help your local community at the same time: Nominate them for a CHANGEit award. Whether it's a scheme for reducing litter, making a dent in street crime or setting up an after school club, CHANGEit encourages young people to take their ideas and make them happen.

CHANGEit, run by Common Purpose and supported by Deutsche Bank, will award prizes to young people for their campaigning projects and fantastic ideas. Campaigns can be big or small and deal with any issue or challenge. The judges are looking for passion, innovation and the determination to really make change happen. It has nothing to do with academic achievement or exam grades, but everything to do with helping young people make positive change happen. There are three different categories to apply for with prizes up to &#163;750!

Nominations open 1 October 2008. To find out more and advice from this year's winners, TV presenter Ben Shephard has the full story...

Encourage your child to submit a campaign idea, or nominate them to celebrate the difference they've already made! What are you waiting for?

For more information and the online nomination form, visit www.changeit.org.uk. Enter today!
				
			</description>

			<link>http://www.podmaster.co.uk/podcast.php?ID=193</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

			<guid isPermaLink="true">http://www.podmaster.co.uk/podcast.php?ID=193</guid>

			<pubDate>Fri, 17 Oct 2008 15:56:15 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Do you know an 11 - 18  year old who has a plan to improve your community? You can help them achieve their dream with CHANGEit!</itunes:subtitle>

			<itunes:duration>00:03:19</itunes:duration>

			<itunes:summary>Do you know an 11 - 18 year old who has an idea or is already creating change? If so, boost their confidence and life skills and help your local community at the same time: Nominate them for a CHANGEit award. Whether it's a scheme for reducing litter, making a dent in street crime or setting up an after school club, CHANGEit encourages young people to take their ideas and make them happen.

CHANGEit, run by Common Purpose and supported by Deutsche Bank, will award prizes to young people for their campaigning projects and fantastic ideas. Campaigns can be big or small and deal with any issue or challenge. The judges are looking for passion, innovation and the determination to really make change happen. It has nothing to do with academic achievement or exam grades, but everything to do with helping young people make positive change happen. There are three different categories to apply for with prizes up to &#163;750!

Nominations open 1 October 2008. To find out more and advice from this year's winners, TV presenter Ben Shephard has the full story...

Encourage your child to submit a campaign idea, or nominate them to celebrate the difference they've already made! What are you waiting for?

For more information and the online nomination form, visit www.changeit.org.uk. Enter today!</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>Ben Shepherd, Change it</itunes:keywords>

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				<media:description>Do you know an 11 - 18  year old who has a plan to improve your community? You can help them achieve their dream with CHANGEit!</media:description>

				<media:keywords>Ben Shepherd, Change it</media:keywords>

				<media:text>Do you know an 11 - 18 year old who has an idea or is already creating change? If so, boost their confidence and life skills and help your local community at the same time: Nominate them for a CHANGEit award. Whether it's a scheme for reducing litter, making a dent in street crime or setting up an after school club, CHANGEit encourages young people to take their ideas and make them happen.

CHANGEit, run by Common Purpose and supported by Deutsche Bank, will award prizes to young people for their campaigning projects and fantastic ideas. Campaigns can be big or small and deal with any issue or challenge. The judges are looking for passion, innovation and the determination to really make change happen. It has nothing to do with academic achievement or exam grades, but everything to do with helping young people make positive change happen. There are three different categories to apply for with prizes up to &#163;750!

Nominations open 1 October 2008. To find out more and advice from this year's winners, TV presenter Ben Shephard has the full story...

Encourage your child to submit a campaign idea, or nominate them to celebrate the difference they've already made! What are you waiting for?

For more information and the online nomination form, visit www.changeit.org.uk. Enter today!</media:text>


				<media:category label="Parenting">Lifestyle/Parenting</media:category>

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			<title>Gok Wan's advice to kids </title>

			<description>
				Many of us have been and are the subject of much playground torment, this can be a very distressing time, for the both the parent and the chid that is going through this.  Being bullied can often lead to feelings of worthlessness, but that does not mean that one-day you cannot amount to a great success. TV presenter and style guru Gok Wan shares his experiences of being bullied at school and offers advice on how to combat the situation. 
				
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			<link>http://www.podmaster.co.uk/podcast.php?ID=173</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

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			<pubDate>Fri, 22 Aug 2008 13:09:49 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Gok Wan offers advice on how to combat bulling</itunes:subtitle>

			<itunes:duration>00:02:35</itunes:duration>

			<itunes:summary>Many of us have been and are the subject of much playground torment, this can be a very distressing time, for the both the parent and the chid that is going through this.  Being bullied can often lead to feelings of worthlessness, but that does not mean that one-day you cannot amount to a great success. TV presenter and style guru Gok Wan shares his experiences of being bullied at school and offers advice on how to combat the situation. </itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>Child, Bulling, Gok Wan, Kidscape </itunes:keywords>

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				<media:title>Gok Wan's advice to kids </media:title>

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				<media:description>Gok Wan offers advice on how to combat bulling</media:description>

				<media:keywords>Child, Bulling, Gok Wan, Kidscape </media:keywords>

				<media:text>Many of us have been and are the subject of much playground torment, this can be a very distressing time, for the both the parent and the chid that is going through this.  Being bullied can often lead to feelings of worthlessness, but that does not mean that one-day you cannot amount to a great success. TV presenter and style guru Gok Wan shares his experiences of being bullied at school and offers advice on how to combat the situation. </media:text>


				<media:category label="Parenting">Lifestyle/Parenting</media:category>

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		<item>
			<title>Start your journey the right way this summer</title>

			<description>
				Long car journeys with kids can be a nightmare and a new survey reveals that it only takes between 21 and 40 minutes for kids to get bored in a car. Nearly three quarters of adults say this is the toughest part of travelling with the kids, with regular trips to the loo and fights breaking out not far behind according to the research commissioned by Admiral Car Insurance. Kids notoriously have short attention spans and their thirst for entertainment can be draining and distracting

What parents are in need of is help to keep the kids entertained on the long car journeys that make the summer holidays a nightmare. So armed with the necessary kids' games designed to save the day and make those long trips seem just a little bit shorter is a podcast from Admiral. Presented by kids favourite, Nickelodeon's Laura Hamilton, kids can play classic games from eye spy through to pick that sound - Laura even has a great game to get the kids to sleep, with Sleeping Lions!
				
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			<link>http://www.podmaster.co.uk/podcast.php?ID=169</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

			<guid isPermaLink="true">http://www.podmaster.co.uk/podcast.php?ID=169</guid>

			<pubDate>Thu, 07 Aug 2008 16:13:10 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Download the Family fun journeys podcast to cut out car trip stress</itunes:subtitle>

			<itunes:duration>00:16:48</itunes:duration>

			<itunes:summary>Long car journeys with kids can be a nightmare and a new survey reveals that it only takes between 21 and 40 minutes for kids to get bored in a car. Nearly three quarters of adults say this is the toughest part of travelling with the kids, with regular trips to the loo and fights breaking out not far behind according to the research commissioned by Admiral Car Insurance. Kids notoriously have short attention spans and their thirst for entertainment can be draining and distracting

What parents are in need of is help to keep the kids entertained on the long car journeys that make the summer holidays a nightmare. So armed with the necessary kids' games designed to save the day and make those long trips seem just a little bit shorter is a podcast from Admiral. Presented by kids favourite, Nickelodeon's Laura Hamilton, kids can play classic games from eye spy through to pick that sound - Laura even has a great game to get the kids to sleep, with Sleeping Lions!</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>Childern, Cars, Games</itunes:keywords>

			<enclosure url="http://www.podmaster.co.uk/downloads/169/admiral_revised_final_128kbps.mp3" length="16131228" type="audio/mp3" />

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				<media:title>Start your journey the right way this summer</media:title>

				<media:hash>cd851a8d5c71512cad25de10fe9b5356</media:hash>

				<media:copyright>&#195;,&#194;&#169; podmaster.co.uk</media:copyright>

				<media:description>Download the Family fun journeys podcast to cut out car trip stress</media:description>

				<media:keywords>Childern, Cars, Games</media:keywords>

				<media:text>Long car journeys with kids can be a nightmare and a new survey reveals that it only takes between 21 and 40 minutes for kids to get bored in a car. Nearly three quarters of adults say this is the toughest part of travelling with the kids, with regular trips to the loo and fights breaking out not far behind according to the research commissioned by Admiral Car Insurance. Kids notoriously have short attention spans and their thirst for entertainment can be draining and distracting

What parents are in need of is help to keep the kids entertained on the long car journeys that make the summer holidays a nightmare. So armed with the necessary kids' games designed to save the day and make those long trips seem just a little bit shorter is a podcast from Admiral. Presented by kids favourite, Nickelodeon's Laura Hamilton, kids can play classic games from eye spy through to pick that sound - Laura even has a great game to get the kids to sleep, with Sleeping Lions!</media:text>


				<media:category label="Parenting">Lifestyle/Parenting</media:category>

				<media:thumbnail url="http://www.podmaster.co.uk/assets/images/item/12264/169.jpg" width="100" height="100"	/>

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		<item>
			<title>Irvine Welsh: &quot;Do give up your day job&quot;</title>

			<description>
				&quot;Choose life. Choose a job.&quot; Fans of novelist Irvine Welsh's Trainspotting will instantly recognise the famous opening lines of anti-hero Mark Renton's damning tirade against 'the straight life'. And now that the author has chosen to offer his support to the Vodafone Group Foundation's World of Difference programme he's given us an opportunity to interpret those same words in an altogether more benign context.

Nearly two thirds of people in the UK say they're not satisfied with their jobs. Many of us think that taking a break from work to pursue other interests or offer our time to charity would give us not just a greater sense of satisfaction but also the opportunity to do something genuinely worthwhile. Nearly a third of us are sufficiently moved by media reports about less fortunate people that we want to do something to help, according to a new survey by The Vodafone Group Foundation.

As for Irvine Welsh, the depth of his social conscience is immediately apparent to anyone who's ever opened one of his books. Nowadays, by his own admission he's a somewhat mellower man than the one who constructed Trainspotting's brutal portrait of Edinburgh's underground culture back in the '90s.

Perhaps that is part of the reason he's lending his support to the World of Difference programme, which is based around the concept that individuals and community organisations should identify what they feel passionate about and then be provided with the resources to make changes happen. This year, four lucky Brits will be given the opportunity to put their job on hold for a year whilst earning up to &#163;25k working for a charity of their choice. &quot;Choose life, choose a job&quot;indeed. Click here to watch Irvine talk about his commitment to the scheme...

For more information visit www.vodafonefoundation.org
				
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			<link>http://www.podmaster.co.uk/podcast.php?ID=167</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

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			<pubDate>Thu, 07 Aug 2008 11:24:59 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>The Trainspotting author reveals how you could make a World of Difference</itunes:subtitle>

			<itunes:duration>00:02:26</itunes:duration>

			<itunes:summary>&quot;Choose life. Choose a job.&quot; Fans of novelist Irvine Welsh's Trainspotting will instantly recognise the famous opening lines of anti-hero Mark Renton's damning tirade against 'the straight life'. And now that the author has chosen to offer his support to the Vodafone Group Foundation's World of Difference programme he's given us an opportunity to interpret those same words in an altogether more benign context.

Nearly two thirds of people in the UK say they're not satisfied with their jobs. Many of us think that taking a break from work to pursue other interests or offer our time to charity would give us not just a greater sense of satisfaction but also the opportunity to do something genuinely worthwhile. Nearly a third of us are sufficiently moved by media reports about less fortunate people that we want to do something to help, according to a new survey by The Vodafone Group Foundation.

As for Irvine Welsh, the depth of his social conscience is immediately apparent to anyone who's ever opened one of his books. Nowadays, by his own admission he's a somewhat mellower man than the one who constructed Trainspotting's brutal portrait of Edinburgh's underground culture back in the '90s.

Perhaps that is part of the reason he's lending his support to the World of Difference programme, which is based around the concept that individuals and community organisations should identify what they feel passionate about and then be provided with the resources to make changes happen. This year, four lucky Brits will be given the opportunity to put their job on hold for a year whilst earning up to &#163;25k working for a charity of their choice. &quot;Choose life, choose a job&quot;indeed. Click here to watch Irvine talk about his commitment to the scheme...

For more information visit www.vodafonefoundation.org</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>Irvine Welsh, Vodafone Foundation, Vodafone, chari</itunes:keywords>

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				<media:description>The Trainspotting author reveals how you could make a World of Difference</media:description>

				<media:keywords>Irvine Welsh, Vodafone Foundation, Vodafone, chari</media:keywords>

				<media:text>&quot;Choose life. Choose a job.&quot; Fans of novelist Irvine Welsh's Trainspotting will instantly recognise the famous opening lines of anti-hero Mark Renton's damning tirade against 'the straight life'. And now that the author has chosen to offer his support to the Vodafone Group Foundation's World of Difference programme he's given us an opportunity to interpret those same words in an altogether more benign context.

Nearly two thirds of people in the UK say they're not satisfied with their jobs. Many of us think that taking a break from work to pursue other interests or offer our time to charity would give us not just a greater sense of satisfaction but also the opportunity to do something genuinely worthwhile. Nearly a third of us are sufficiently moved by media reports about less fortunate people that we want to do something to help, according to a new survey by The Vodafone Group Foundation.

As for Irvine Welsh, the depth of his social conscience is immediately apparent to anyone who's ever opened one of his books. Nowadays, by his own admission he's a somewhat mellower man than the one who constructed Trainspotting's brutal portrait of Edinburgh's underground culture back in the '90s.

Perhaps that is part of the reason he's lending his support to the World of Difference programme, which is based around the concept that individuals and community organisations should identify what they feel passionate about and then be provided with the resources to make changes happen. This year, four lucky Brits will be given the opportunity to put their job on hold for a year whilst earning up to &#163;25k working for a charity of their choice. &quot;Choose life, choose a job&quot;indeed. Click here to watch Irvine talk about his commitment to the scheme...

For more information visit www.vodafonefoundation.org</media:text>


				<media:category label="Entertainment News">Entertainment &amp; Arts/Entertainment News</media:category>
				<media:category label="Media &amp; PR">News &amp; Media/Media &amp; PR</media:category>

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			<title>Bottled Up</title>

			<description>
				In this podcast Ben Thompson from Coronation Street talks about his involvement with ChildLine, the free helpline for children and young people in the UK.  We hear from some young people struggling with exam stress and we meet Matt, now a volunteer counsellor at Childline, who used the service when he was young.
				
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			<link>http://www.podmaster.co.uk/podcast.php?ID=139</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

			<guid isPermaLink="true">http://www.podmaster.co.uk/podcast.php?ID=139</guid>

			<pubDate>Thu, 15 May 2008 10:24:43 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Children and young people struggle to tell adults their problems</itunes:subtitle>

			<itunes:duration>00:07:14</itunes:duration>

			<itunes:summary>In this podcast Ben Thompson from Coronation Street talks about his involvement with ChildLine, the free helpline for children and young people in the UK.  We hear from some young people struggling with exam stress and we meet Matt, now a volunteer counsellor at Childline, who used the service when he was young.</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>Ben Thompson, coronation street, Childline, stress</itunes:keywords>

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				<media:title>Bottled Up</media:title>

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				<media:description>Children and young people struggle to tell adults their problems</media:description>

				<media:keywords>Ben Thompson, coronation street, Childline, stress</media:keywords>

				<media:text>In this podcast Ben Thompson from Coronation Street talks about his involvement with ChildLine, the free helpline for children and young people in the UK.  We hear from some young people struggling with exam stress and we meet Matt, now a volunteer counsellor at Childline, who used the service when he was young.</media:text>


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				<media:category label="Health">Lifestyle/Health</media:category>

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			<title>pension contributions offers public sector employees the chance to change the world for the better</title>

			<description>
				&#163;13m of new pension contributions offers doctors, teachers and government employees the chance to change the world for the better

Public sector workers, including doctors, teachers and local government employees, stand to benefit from &#163;13 million in new pension contributions when they volunteer with Voluntary Service Overseas (VSO) according to a new government announcement. Volunteers will be working in some of the poorest countries in the world and will help VSO further their fifty-year fight against world poverty.

Previously some public servants have been reluctant to take a career break because of the impact this would have on their pensions contributions. Now however the government will be reimbursing pension contributions whilst volunteers are away through the use of added pension benefits on return. Any current public servant who returns to a pensionable UK public service job after an overseas volunteer assignment starting between April 2008 and March 2011 and lasting between 7 and 24 months will be eligible for the incentive which will lower the financial impact for individuals who volunteer.

Presently only around 350 UK public servants per year take up such assignments, from a public service of some 4 million. It is hoped that this new government incentive will make a significant difference to the number of public sector workers entering the programme which has been a life changing experience for thousands of past volunteers, and the communities volunteers have helped.

Judith Brodie, Director of VSO comments &quot;This move demonstrates that the Government is supporting UK public servants to undertake structured assignments of voluntary service in poor countries, and also encouraging them to return to enrich the UK public service with the experiences and skills gained.&quot;
				
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			<link>http://www.podmaster.co.uk/podcast.php?ID=131</link>

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			<pubDate>Tue, 08 Apr 2008 10:50:57 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Public sector workers, including doctors, teachers and local government employees, stand to benefit from &#163;13 million in new pension contributions when they volunteer with Voluntary Service Overseas (VSO) according to a new government announcement.</itunes:subtitle>

			<itunes:duration>00:03:25</itunes:duration>

			<itunes:summary>&#163;13m of new pension contributions offers doctors, teachers and government employees the chance to change the world for the better

Public sector workers, including doctors, teachers and local government employees, stand to benefit from &#163;13 million in new pension contributions when they volunteer with Voluntary Service Overseas (VSO) according to a new government announcement. Volunteers will be working in some of the poorest countries in the world and will help VSO further their fifty-year fight against world poverty.

Previously some public servants have been reluctant to take a career break because of the impact this would have on their pensions contributions. Now however the government will be reimbursing pension contributions whilst volunteers are away through the use of added pension benefits on return. Any current public servant who returns to a pensionable UK public service job after an overseas volunteer assignment starting between April 2008 and March 2011 and lasting between 7 and 24 months will be eligible for the incentive which will lower the financial impact for individuals who volunteer.

Presently only around 350 UK public servants per year take up such assignments, from a public service of some 4 million. It is hoped that this new government incentive will make a significant difference to the number of public sector workers entering the programme which has been a life changing experience for thousands of past volunteers, and the communities volunteers have helped.

Judith Brodie, Director of VSO comments &quot;This move demonstrates that the Government is supporting UK public servants to undertake structured assignments of voluntary service in poor countries, and also encouraging them to return to enrich the UK public service with the experiences and skills gained.&quot;</itunes:summary>

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				<media:keywords>VSO, volunteering, public sector</media:keywords>

				<media:text>&#163;13m of new pension contributions offers doctors, teachers and government employees the chance to change the world for the better

Public sector workers, including doctors, teachers and local government employees, stand to benefit from &#163;13 million in new pension contributions when they volunteer with Voluntary Service Overseas (VSO) according to a new government announcement. Volunteers will be working in some of the poorest countries in the world and will help VSO further their fifty-year fight against world poverty.

Previously some public servants have been reluctant to take a career break because of the impact this would have on their pensions contributions. Now however the government will be reimbursing pension contributions whilst volunteers are away through the use of added pension benefits on return. Any current public servant who returns to a pensionable UK public service job after an overseas volunteer assignment starting between April 2008 and March 2011 and lasting between 7 and 24 months will be eligible for the incentive which will lower the financial impact for individuals who volunteer.

Presently only around 350 UK public servants per year take up such assignments, from a public service of some 4 million. It is hoped that this new government incentive will make a significant difference to the number of public sector workers entering the programme which has been a life changing experience for thousands of past volunteers, and the communities volunteers have helped.

Judith Brodie, Director of VSO comments &quot;This move demonstrates that the Government is supporting UK public servants to undertake structured assignments of voluntary service in poor countries, and also encouraging them to return to enrich the UK public service with the experiences and skills gained.&quot;</media:text>


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			<title>Lighten up this Christmas with Recycle Now</title>

			<description>
				Byrne has created a short, witty comedy sketch about recycling - to encourage us to think about the three quarters of a million tonnes of extra waste English households will create this Christmas, and the 1.4 million tonnes of CO2 this will generate
				
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			<link>http://www.podmaster.co.uk/podcast.php?ID=112</link>

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			<pubDate>Wed, 16 Jan 2008 18:02:00 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Popular stand-up comedian, Ed Byrne is lending his support to the Recycle Now Christmas Recycling Campaign</itunes:subtitle>

			<itunes:duration>00:03:35</itunes:duration>

			<itunes:summary>Byrne has created a short, witty comedy sketch about recycling - to encourage us to think about the three quarters of a million tonnes of extra waste English households will create this Christmas, and the 1.4 million tonnes of CO2 this will generate</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>recycle, christmas, ed byrne</itunes:keywords>

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				<media:description>Popular stand-up comedian, Ed Byrne is lending his support to the Recycle Now Christmas Recycling Campaign</media:description>

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				<media:text>Byrne has created a short, witty comedy sketch about recycling - to encourage us to think about the three quarters of a million tonnes of extra waste English households will create this Christmas, and the 1.4 million tonnes of CO2 this will generate</media:text>


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			<title>Tim Campbell's business top tips</title>

			<description>
				It's estimated that seven million potential start-ups could flounder through fear before they even open for business

New research has found that in as little as three years time the self-start business sector could be set to explode with millions of aspiring entrepreneurs currently drawing up business plans. Unfortunately, due to Britain being a nation of serial self-doubters over a third of them could be lost.

Fear of failure is the number one barrier to starting up a new business according to the research by Orange Business Services. A third of respondents said low self-confidence was the reason preventing them from going it alone, suggesting a worrying lack of faith in ourselves as a nation.

Those that do successfully launch their own business are most likely to be women as men are twice as likely to be put off by the pressures that starting a business would have on other areas of their lives. Gender stereotypes are still at work however as the majority of women are attracted to creative and childcare industries whereas men prefer IT, construction and manual trades

The British ethnic population will also be major business contenders as three quarters of this social group are currently giving serious thought to launching their own enterprises.

Here to tell us a little bit more about the secrets to business success and how to overcome the 'fear factor' is former winner of The Apprentice, Tim Campbell
				
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			<link>http://www.podmaster.co.uk/podcast.php?ID=102</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

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			<pubDate>Mon, 24 Dec 2007 13:37:08 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Tim Campbell, winner of the Apprentice, offers his top 5 tips on how to make it in business.</itunes:subtitle>

			<itunes:duration>00:01:33</itunes:duration>

			<itunes:summary>It's estimated that seven million potential start-ups could flounder through fear before they even open for business

New research has found that in as little as three years time the self-start business sector could be set to explode with millions of aspiring entrepreneurs currently drawing up business plans. Unfortunately, due to Britain being a nation of serial self-doubters over a third of them could be lost.

Fear of failure is the number one barrier to starting up a new business according to the research by Orange Business Services. A third of respondents said low self-confidence was the reason preventing them from going it alone, suggesting a worrying lack of faith in ourselves as a nation.

Those that do successfully launch their own business are most likely to be women as men are twice as likely to be put off by the pressures that starting a business would have on other areas of their lives. Gender stereotypes are still at work however as the majority of women are attracted to creative and childcare industries whereas men prefer IT, construction and manual trades

The British ethnic population will also be major business contenders as three quarters of this social group are currently giving serious thought to launching their own enterprises.

Here to tell us a little bit more about the secrets to business success and how to overcome the 'fear factor' is former winner of The Apprentice, Tim Campbell</itunes:summary>

			<itunes:explicit>yes</itunes:explicit>

			<itunes:keywords>tim campbell, entrepreneur, business</itunes:keywords>

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				<media:title>Tim Campbell's business top tips</media:title>

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				<media:description>Tim Campbell, winner of the Apprentice, offers his top 5 tips on how to make it in business.</media:description>

				<media:keywords>tim campbell, entrepreneur, business</media:keywords>

				<media:text>It's estimated that seven million potential start-ups could flounder through fear before they even open for business

New research has found that in as little as three years time the self-start business sector could be set to explode with millions of aspiring entrepreneurs currently drawing up business plans. Unfortunately, due to Britain being a nation of serial self-doubters over a third of them could be lost.

Fear of failure is the number one barrier to starting up a new business according to the research by Orange Business Services. A third of respondents said low self-confidence was the reason preventing them from going it alone, suggesting a worrying lack of faith in ourselves as a nation.

Those that do successfully launch their own business are most likely to be women as men are twice as likely to be put off by the pressures that starting a business would have on other areas of their lives. Gender stereotypes are still at work however as the majority of women are attracted to creative and childcare industries whereas men prefer IT, construction and manual trades

The British ethnic population will also be major business contenders as three quarters of this social group are currently giving serious thought to launching their own enterprises.

Here to tell us a little bit more about the secrets to business success and how to overcome the 'fear factor' is former winner of The Apprentice, Tim Campbell</media:text>


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			<title>Step out in style to the Clothes Show Live </title>

			<description>
				If you are one of the few people out there who isn't counting down the days to The Clothes Show Live, you should be! It's the largest and most entertaining fashion and beauty event in the world and this year it's partnering with eve Style Show making it a totally unmissable experience. Both shows are coming to the NEC in Birmingham between the 7th and 12th December boasting the leading names in fashion and beauty and special guest appearances from some of the hottest celebrities and music acts around such as the Sugababes, Shayne Ward, Gok Wan, Peaches Geldoff, Caprice to name but a few. Sounds absolutely fabulous doesn't it?

It's set to be an inspirational, glamorous, stylish and fun day out for people of any age who want to perfect their style for this season and beyond. Take a visit to the Pink zone to get expert hair and beauty tips from names such as Tigi, Babyliss and Bourjois. Rejuvenate in the Wellbeing Zone where you will be encouraged to feel good from the inside and experience true relaxation, and to round off the day take a trip to the Chic Boutique for ultra stylish one off pieces that will send your friends green with envy.

Check out highlights from last year's Clothes Show Live
				
			</description>

			<link>http://www.podmaster.co.uk/podcast.php?ID=97</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

			<guid isPermaLink="true">http://www.podmaster.co.uk/podcast.php?ID=97</guid>

			<pubDate>Thu, 29 Nov 2007 10:16:57 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Check out highlights from last year's Clothes Show Live</itunes:subtitle>

			<itunes:duration>00:01:47</itunes:duration>

			<itunes:summary>If you are one of the few people out there who isn't counting down the days to The Clothes Show Live, you should be! It's the largest and most entertaining fashion and beauty event in the world and this year it's partnering with eve Style Show making it a totally unmissable experience. Both shows are coming to the NEC in Birmingham between the 7th and 12th December boasting the leading names in fashion and beauty and special guest appearances from some of the hottest celebrities and music acts around such as the Sugababes, Shayne Ward, Gok Wan, Peaches Geldoff, Caprice to name but a few. Sounds absolutely fabulous doesn't it?

It's set to be an inspirational, glamorous, stylish and fun day out for people of any age who want to perfect their style for this season and beyond. Take a visit to the Pink zone to get expert hair and beauty tips from names such as Tigi, Babyliss and Bourjois. Rejuvenate in the Wellbeing Zone where you will be encouraged to feel good from the inside and experience true relaxation, and to round off the day take a trip to the Chic Boutique for ultra stylish one off pieces that will send your friends green with envy.

Check out highlights from last year's Clothes Show Live</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>Clothes Show Live, Fashion</itunes:keywords>

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				<media:title>Step out in style to the Clothes Show Live </media:title>

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				<media:description>Check out highlights from last year's Clothes Show Live</media:description>

				<media:keywords>Clothes Show Live, Fashion</media:keywords>

				<media:text>If you are one of the few people out there who isn't counting down the days to The Clothes Show Live, you should be! It's the largest and most entertaining fashion and beauty event in the world and this year it's partnering with eve Style Show making it a totally unmissable experience. Both shows are coming to the NEC in Birmingham between the 7th and 12th December boasting the leading names in fashion and beauty and special guest appearances from some of the hottest celebrities and music acts around such as the Sugababes, Shayne Ward, Gok Wan, Peaches Geldoff, Caprice to name but a few. Sounds absolutely fabulous doesn't it?

It's set to be an inspirational, glamorous, stylish and fun day out for people of any age who want to perfect their style for this season and beyond. Take a visit to the Pink zone to get expert hair and beauty tips from names such as Tigi, Babyliss and Bourjois. Rejuvenate in the Wellbeing Zone where you will be encouraged to feel good from the inside and experience true relaxation, and to round off the day take a trip to the Chic Boutique for ultra stylish one off pieces that will send your friends green with envy.

Check out highlights from last year's Clothes Show Live</media:text>


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			<title>Turn on to the millionaire lifestyle...</title>

			<description>
				What does a lottery winner's house look like? Do they have giant widescreen TVs in every room? Are the bathroom taps made of solid gold?

National Lottery Xtra, a new digital TV channel opens the doors of the people behind those winning numbers in a Through the Keyhole-style show called Millionaires, giving viewers an insight into what happens when you hit the jackpot.

The new channel also gives viewers exclusive behind-the-scenes access to the lottery and takes a closer look at some of the thousands of projects that have benefited from the &#163;20 billion raised for Good Causes. The new service is available on the Showcase Channel on Top Up TV.

One of the lottery winners set to reveal all about their homes and lifestyle will include Roy Gibney who scooped &#163;7,500,000 in 1998. Roy bought a huge estate featuring his own fishing lake and indoor swimming pool, complete with a giant replica of his winning lottery numbers tiled into the floor!
				
			</description>

			<link>http://www.podmaster.co.uk/podcast.php?ID=95</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

			<guid isPermaLink="true">http://www.podmaster.co.uk/podcast.php?ID=95</guid>

			<pubDate>Wed, 28 Nov 2007 18:37:25 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Take a look into the homes of lottery winner's homes</itunes:subtitle>

			<itunes:duration>00:01:57</itunes:duration>

			<itunes:summary>What does a lottery winner's house look like? Do they have giant widescreen TVs in every room? Are the bathroom taps made of solid gold?

National Lottery Xtra, a new digital TV channel opens the doors of the people behind those winning numbers in a Through the Keyhole-style show called Millionaires, giving viewers an insight into what happens when you hit the jackpot.

The new channel also gives viewers exclusive behind-the-scenes access to the lottery and takes a closer look at some of the thousands of projects that have benefited from the &#163;20 billion raised for Good Causes. The new service is available on the Showcase Channel on Top Up TV.

One of the lottery winners set to reveal all about their homes and lifestyle will include Roy Gibney who scooped &#163;7,500,000 in 1998. Roy bought a huge estate featuring his own fishing lake and indoor swimming pool, complete with a giant replica of his winning lottery numbers tiled into the floor!</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>national lottery, tv, winner, millionaire</itunes:keywords>

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				<media:description>Take a look into the homes of lottery winner's homes</media:description>

				<media:keywords>national lottery, tv, winner, millionaire</media:keywords>

				<media:text>What does a lottery winner's house look like? Do they have giant widescreen TVs in every room? Are the bathroom taps made of solid gold?

National Lottery Xtra, a new digital TV channel opens the doors of the people behind those winning numbers in a Through the Keyhole-style show called Millionaires, giving viewers an insight into what happens when you hit the jackpot.

The new channel also gives viewers exclusive behind-the-scenes access to the lottery and takes a closer look at some of the thousands of projects that have benefited from the &#163;20 billion raised for Good Causes. The new service is available on the Showcase Channel on Top Up TV.

One of the lottery winners set to reveal all about their homes and lifestyle will include Roy Gibney who scooped &#163;7,500,000 in 1998. Roy bought a huge estate featuring his own fishing lake and indoor swimming pool, complete with a giant replica of his winning lottery numbers tiled into the floor!</media:text>


				<media:category label="TV">Entertainment &amp; Arts/TV</media:category>

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			<title>Do you feel the need, the Need for Speed&#153;?</title>

			<description>
				This is a once in a lifetime chance to get some hot tips on virtual street racing from the hottest high class petrol head around - Emma Parker Bowles. In this exclusive video she'll be offering advice on how to out-drive everyone you know on EA's latest game Need for Speed&#153; ProStreet.
				
			</description>

			<link>http://www.podmaster.co.uk/podcast.php?ID=94</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

			<guid isPermaLink="true">http://www.podmaster.co.uk/podcast.php?ID=94</guid>

			<pubDate>Wed, 28 Nov 2007 18:32:43 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>With a rev of the engine and a screech of the wheels, the hottest title in car gaming history has hit the circuit.  </itunes:subtitle>

			<itunes:duration>00:03:24</itunes:duration>

			<itunes:summary>This is a once in a lifetime chance to get some hot tips on virtual street racing from the hottest high class petrol head around - Emma Parker Bowles. In this exclusive video she'll be offering advice on how to out-drive everyone you know on EA's latest game Need for Speed&#153; ProStreet.</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>need for speed, emma parker bowles ProStreet</itunes:keywords>

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				<media:description>With a rev of the engine and a screech of the wheels, the hottest title in car gaming history has hit the circuit.  </media:description>

				<media:keywords>need for speed, emma parker bowles ProStreet</media:keywords>

				<media:text>This is a once in a lifetime chance to get some hot tips on virtual street racing from the hottest high class petrol head around - Emma Parker Bowles. In this exclusive video she'll be offering advice on how to out-drive everyone you know on EA's latest game Need for Speed&#153; ProStreet.</media:text>


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			<title>Transformers, Robots in Disguise!</title>

			<description>
				Scott Farrar the visual effects supervisor for the film describes in minute detail how he and his team managed to create the box office smash hit.
				
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			<pubDate>Wed, 28 Nov 2007 18:16:26 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Check out some behind the scenes footage to the Transformers film</itunes:subtitle>

			<itunes:duration>00:04:49</itunes:duration>

			<itunes:summary>Scott Farrar the visual effects supervisor for the film describes in minute detail how he and his team managed to create the box office smash hit.</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>transformers, robots, film, scott farrar</itunes:keywords>

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				<media:description>Check out some behind the scenes footage to the Transformers film</media:description>

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				<media:text>Scott Farrar the visual effects supervisor for the film describes in minute detail how he and his team managed to create the box office smash hit.</media:text>


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			<title>Girls Aloud On Tour </title>

			<description>
				Girls Aloud talking about tour gossip and why they love being famous,  the best part about being famous 
				
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			<link>http://www.podmaster.co.uk/podcast.php?ID=92</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

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			<pubDate>Wed, 28 Nov 2007 14:04:35 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>The 5 Members of Girls Aloud: Kimberley Walsh, Cheryl Cole, Sarah Harding, Nicola Roberts, Nadine Coyle </itunes:subtitle>

			<itunes:duration>00:02:16</itunes:duration>

			<itunes:summary>Girls Aloud talking about tour gossip and why they love being famous,  the best part about being famous </itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>Girls Aloud: Kimberley Walsh, Cheryl Cole, Sarah H</itunes:keywords>

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				<media:description>The 5 Members of Girls Aloud: Kimberley Walsh, Cheryl Cole, Sarah Harding, Nicola Roberts, Nadine Coyle </media:description>

				<media:keywords>Girls Aloud: Kimberley Walsh, Cheryl Cole, Sarah H</media:keywords>

				<media:text>Girls Aloud talking about tour gossip and why they love being famous,  the best part about being famous </media:text>


				<media:category label="Entertainment News">Entertainment &amp; Arts/Entertainment News</media:category>

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			<title>Love Food Hate Waste</title>

			<description>
				British consumers experience 'food blindness' when it comes to the amount we waste. Figures released today reveal that 90% of UK consumers do not realise how much food they throw out each week. Our negligence equates to 6.7 million tonnes of wasted food being shipped off to landfill sites and over &#163;8 billion of our hard earned cash being squandered on produce we never get round to eating.The figures released as part of WRAP's &quot;Love Food Hate Waste&quot; campaign, further highlighted that a third of all food is being thrown away - so for every three bag of shopping we bring home, we effectively put one straight in the bin. Once rotting in landfill sites this waste then releases 15 million tonnes of Co2 every year. Preventing this would be the same as taking one in five cars off the UK roads, showing just how much difference a little bit of thought could make.The question is why are we doing this to our planet and our pockets? The campaign hopes to be able to provide consumers with information on what simple steps can be taken to combat the problem, which has a significant environmental impact.

Parliamentary Under Secretary of State, Department for Environment, Food and Rural Affairs, Joan Ruddock, said &quot;I am delighted to support WRAP's Love Food Hate Waste campaign. The UK is leading the way in terms of helping people to reduce their carbon footprint and providing practical solutions for combating climate change.&quot;Ainsley Harriott, the popular TV chef is supporting the campaign, along with several other chefs and well known celebrities: &quot;The amount of food we throw away is criminal and we all need to take action and start changing our behaviour. That's why I'm supporting Love Food Hate Waste,&quot; says Ainsley Harriott.&quot;You don't have to be a chef to know how to cut down on food waste, you just need to care about your food and your pocket and the rest will follow.&quot;
				
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			<link>http://www.podmaster.co.uk/podcast.php?ID=91</link>

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			<pubDate>Wed, 28 Nov 2007 13:19:10 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>The figures released as part of WRAP's &quot;Love Food Hate Waste&quot; campaign, highlights that a third of all food is being thrown away </itunes:subtitle>

			<itunes:duration>00:01:32</itunes:duration>

			<itunes:summary>British consumers experience 'food blindness' when it comes to the amount we waste. Figures released today reveal that 90% of UK consumers do not realise how much food they throw out each week. Our negligence equates to 6.7 million tonnes of wasted food being shipped off to landfill sites and over &#163;8 billion of our hard earned cash being squandered on produce we never get round to eating.The figures released as part of WRAP's &quot;Love Food Hate Waste&quot; campaign, further highlighted that a third of all food is being thrown away - so for every three bag of shopping we bring home, we effectively put one straight in the bin. Once rotting in landfill sites this waste then releases 15 million tonnes of Co2 every year. Preventing this would be the same as taking one in five cars off the UK roads, showing just how much difference a little bit of thought could make.The question is why are we doing this to our planet and our pockets? The campaign hopes to be able to provide consumers with information on what simple steps can be taken to combat the problem, which has a significant environmental impact.

Parliamentary Under Secretary of State, Department for Environment, Food and Rural Affairs, Joan Ruddock, said &quot;I am delighted to support WRAP's Love Food Hate Waste campaign. The UK is leading the way in terms of helping people to reduce their carbon footprint and providing practical solutions for combating climate change.&quot;Ainsley Harriott, the popular TV chef is supporting the campaign, along with several other chefs and well known celebrities: &quot;The amount of food we throw away is criminal and we all need to take action and start changing our behaviour. That's why I'm supporting Love Food Hate Waste,&quot; says Ainsley Harriott.&quot;You don't have to be a chef to know how to cut down on food waste, you just need to care about your food and your pocket and the rest will follow.&quot;</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>food, waste, Ainsley Harriott, campaign</itunes:keywords>

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				<media:description>The figures released as part of WRAP's &quot;Love Food Hate Waste&quot; campaign, highlights that a third of all food is being thrown away </media:description>

				<media:keywords>food, waste, Ainsley Harriott, campaign</media:keywords>

				<media:text>British consumers experience 'food blindness' when it comes to the amount we waste. Figures released today reveal that 90% of UK consumers do not realise how much food they throw out each week. Our negligence equates to 6.7 million tonnes of wasted food being shipped off to landfill sites and over &#163;8 billion of our hard earned cash being squandered on produce we never get round to eating.The figures released as part of WRAP's &quot;Love Food Hate Waste&quot; campaign, further highlighted that a third of all food is being thrown away - so for every three bag of shopping we bring home, we effectively put one straight in the bin. Once rotting in landfill sites this waste then releases 15 million tonnes of Co2 every year. Preventing this would be the same as taking one in five cars off the UK roads, showing just how much difference a little bit of thought could make.The question is why are we doing this to our planet and our pockets? The campaign hopes to be able to provide consumers with information on what simple steps can be taken to combat the problem, which has a significant environmental impact.

Parliamentary Under Secretary of State, Department for Environment, Food and Rural Affairs, Joan Ruddock, said &quot;I am delighted to support WRAP's Love Food Hate Waste campaign. The UK is leading the way in terms of helping people to reduce their carbon footprint and providing practical solutions for combating climate change.&quot;Ainsley Harriott, the popular TV chef is supporting the campaign, along with several other chefs and well known celebrities: &quot;The amount of food we throw away is criminal and we all need to take action and start changing our behaviour. That's why I'm supporting Love Food Hate Waste,&quot; says Ainsley Harriott.&quot;You don't have to be a chef to know how to cut down on food waste, you just need to care about your food and your pocket and the rest will follow.&quot;</media:text>


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			<title>Call of Duty 4</title>

			<description>
				The game itself promises to deliver the most realistic warfare simulation in gaming history whilst acknowledging and honouring those who serve and have fallen in reality.   Ex-US army Hank Keirsey  talks about how his experience in the field sculpted the cinematic realism of the game.
				
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			<link>http://www.podmaster.co.uk/podcast.php?ID=90</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

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			<pubDate>Wed, 28 Nov 2007 13:07:16 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Hank Keirsey, Military adviser for Call of Duty 4 tells how his first hand experience shaped the game</itunes:subtitle>

			<itunes:duration>00:03:38</itunes:duration>

			<itunes:summary>The game itself promises to deliver the most realistic warfare simulation in gaming history whilst acknowledging and honouring those who serve and have fallen in reality.   Ex-US army Hank Keirsey  talks about how his experience in the field sculpted the cinematic realism of the game.</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>call of duty 4, xbox, game, army</itunes:keywords>

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				<media:title>Call of Duty 4</media:title>

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				<media:description>Hank Keirsey, Military adviser for Call of Duty 4 tells how his first hand experience shaped the game</media:description>

				<media:keywords>call of duty 4, xbox, game, army</media:keywords>

				<media:text>The game itself promises to deliver the most realistic warfare simulation in gaming history whilst acknowledging and honouring those who serve and have fallen in reality.   Ex-US army Hank Keirsey  talks about how his experience in the field sculpted the cinematic realism of the game.</media:text>


				<media:category label="Video Games">Entertainment &amp; Arts/Video Games</media:category>
				<media:category label="Entertainment News">Entertainment &amp; Arts/Entertainment News</media:category>

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			<title>Crime Scene Wild</title>

			<description>
				The illegal trade in protected wildlife is booming and is second only to drugs in volume and money.  The world&#146;s rarest and best loved species are most at risk; caged bears milked for their bile, tigers hunted for their skins and bones for tiger wine, elephants poached for their ivory, gorillas killed for their meat and sharks butchered alive.   

Shamefully, the industry is worth over &#163;5billion a year and until now, any conservationist standing in a poachers path was likely to be shot dead.  Ruthlessness is rife and animals with no means of defending themselves are tortured and slaughtered to the very brink of extinction.  

What this merciless mob don&#146;t know is that they will soon be on the run themselves, as special agent Steve Galster sets out on a mission to hunt them down.  His new TV show on Animal Planet, &#147;Crime Scene Wild&#148; sees him patrolling poaching hotspots, hunting down dealers and serving up some long overdue justice alongside an armed team.

Steve&#146;s quest is a renewed effort to awaken people to some disturbing truths, and to finally hit back at those responsible for countless acts of atrocious animal cruelty.  

Foremost in his arsenal is the cutting-edge application of forensics and DNA technology. Steve has teamed up DNA experts around the world, who are spearheading the new techniques, crucial in taking the fight against wildlife crime to the next level.
				
			</description>

			<link>http://www.podmaster.co.uk/podcast.php?ID=79</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

			<guid isPermaLink="true">http://www.podmaster.co.uk/podcast.php?ID=79</guid>

			<pubDate>Thu, 04 Oct 2007 19:20:51 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Exposed: grisly world of illegal animal trading in Crime Scene Wild exclusive preview video podcast</itunes:subtitle>

			<itunes:duration>00:02:15</itunes:duration>

			<itunes:summary>The illegal trade in protected wildlife is booming and is second only to drugs in volume and money.  The world&#146;s rarest and best loved species are most at risk; caged bears milked for their bile, tigers hunted for their skins and bones for tiger wine, elephants poached for their ivory, gorillas killed for their meat and sharks butchered alive.   

Shamefully, the industry is worth over &#163;5billion a year and until now, any conservationist standing in a poachers path was likely to be shot dead.  Ruthlessness is rife and animals with no means of defending themselves are tortured and slaughtered to the very brink of extinction.  

What this merciless mob don&#146;t know is that they will soon be on the run themselves, as special agent Steve Galster sets out on a mission to hunt them down.  His new TV show on Animal Planet, &#147;Crime Scene Wild&#148; sees him patrolling poaching hotspots, hunting down dealers and serving up some long overdue justice alongside an armed team.

Steve&#146;s quest is a renewed effort to awaken people to some disturbing truths, and to finally hit back at those responsible for countless acts of atrocious animal cruelty.  

Foremost in his arsenal is the cutting-edge application of forensics and DNA technology. Steve has teamed up DNA experts around the world, who are spearheading the new techniques, crucial in taking the fight against wildlife crime to the next level.</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>Crime Scene, Wild</itunes:keywords>

			<enclosure url="http://www.podmaster.co.uk/downloads/79/crimescenewild_01.mp4" length="5557139" type="video/mp4" />

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				<media:title>Crime Scene Wild</media:title>

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				<media:description>Exposed: grisly world of illegal animal trading in Crime Scene Wild exclusive preview video podcast</media:description>

				<media:keywords>Crime Scene, Wild</media:keywords>

				<media:text>The illegal trade in protected wildlife is booming and is second only to drugs in volume and money.  The world&#146;s rarest and best loved species are most at risk; caged bears milked for their bile, tigers hunted for their skins and bones for tiger wine, elephants poached for their ivory, gorillas killed for their meat and sharks butchered alive.   

Shamefully, the industry is worth over &#163;5billion a year and until now, any conservationist standing in a poachers path was likely to be shot dead.  Ruthlessness is rife and animals with no means of defending themselves are tortured and slaughtered to the very brink of extinction.  

What this merciless mob don&#146;t know is that they will soon be on the run themselves, as special agent Steve Galster sets out on a mission to hunt them down.  His new TV show on Animal Planet, &#147;Crime Scene Wild&#148; sees him patrolling poaching hotspots, hunting down dealers and serving up some long overdue justice alongside an armed team.

Steve&#146;s quest is a renewed effort to awaken people to some disturbing truths, and to finally hit back at those responsible for countless acts of atrocious animal cruelty.  

Foremost in his arsenal is the cutting-edge application of forensics and DNA technology. Steve has teamed up DNA experts around the world, who are spearheading the new techniques, crucial in taking the fight against wildlife crime to the next level.</media:text>


				<media:category label="TV">Entertainment &amp; Arts/TV</media:category>

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		<item>
			<title>Reality TV in a Manor of Speaking</title>

			<description>
				Meerkat Manor has become compulsive viewing for its devoted fans as it follows the trials and tribulations of the Whiskers, a family of meerkats who live in the Kalahari Desert. 

The new series begins10th September on Animal Planet but if you can't wait that long then check out these exciting, never been seen before video podcasts 
				
			</description>

			<link>http://www.podmaster.co.uk/podcast.php?ID=77</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

			<guid isPermaLink="true">http://www.podmaster.co.uk/podcast.php?ID=77</guid>

			<pubDate>Thu, 06 Sep 2007 14:21:46 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Meerkat Manor is back and you can find out all the latest from the stars of the show, in this episode meet the producers part 1</itunes:subtitle>

			<itunes:duration>00:01:56</itunes:duration>

			<itunes:summary>Meerkat Manor has become compulsive viewing for its devoted fans as it follows the trials and tribulations of the Whiskers, a family of meerkats who live in the Kalahari Desert. 

The new series begins10th September on Animal Planet but if you can't wait that long then check out these exciting, never been seen before video podcasts </itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>meerkat manor, mercat, animal planet</itunes:keywords>

			<enclosure url="" length="" type="" />

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				<media:title>Reality TV in a Manor of Speaking</media:title>

				<media:hash>cd851a8d5c71512cad25de10fe9b5356</media:hash>

				<media:copyright>&#195;,&#194;&#169; podmaster.co.uk</media:copyright>

				<media:description>Meerkat Manor is back and you can find out all the latest from the stars of the show, in this episode meet the producers part 1</media:description>

				<media:keywords>meerkat manor, mercat, animal planet</media:keywords>

				<media:text>Meerkat Manor has become compulsive viewing for its devoted fans as it follows the trials and tribulations of the Whiskers, a family of meerkats who live in the Kalahari Desert. 

The new series begins10th September on Animal Planet but if you can't wait that long then check out these exciting, never been seen before video podcasts </media:text>


				<media:category label="Entertainment News">Entertainment &amp; Arts/Entertainment News</media:category>
				<media:category label="TV">Entertainment &amp; Arts/TV</media:category>

				<media:thumbnail url="http://www.podmaster.co.uk/assets/images/item/11355/77.jpg" width="100" height="100"	/>

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		<item>
			<title>Reality TV in a Manor of Speaking</title>

			<description>
				Meerkat Manor has become compulsive viewing for its devoted fans as it follows the trials and tribulations of the Whiskers, a family of meerkats who live in the Kalahari Desert. 

The new series begins10th September on Animal Planet but if you can't wait that long then check out these exciting, never been seen before video podcasts 
				
			</description>

			<link>http://www.podmaster.co.uk/podcast.php?ID=76</link>

			<author>info@podmaster.co.uk (Podmaster)</author>

			<guid isPermaLink="true">http://www.podmaster.co.uk/podcast.php?ID=76</guid>

			<pubDate>Thu, 06 Sep 2007 14:18:30 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Meerkat Manor is back and you can find out all the latest from the stars of the show, in this episode meet the meerkats part 2</itunes:subtitle>

			<itunes:duration>00:02:03</itunes:duration>

			<itunes:summary>Meerkat Manor has become compulsive viewing for its devoted fans as it follows the trials and tribulations of the Whiskers, a family of meerkats who live in the Kalahari Desert. 

The new series begins10th September on Animal Planet but if you can't wait that long then check out these exciting, never been seen before video podcasts </itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>meerkat manor, mercat mannor, animal planet</itunes:keywords>

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				<media:description>Meerkat Manor is back and you can find out all the latest from the stars of the show, in this episode meet the meerkats part 2</media:description>

				<media:keywords>meerkat manor, mercat mannor, animal planet</media:keywords>

				<media:text>Meerkat Manor has become compulsive viewing for its devoted fans as it follows the trials and tribulations of the Whiskers, a family of meerkats who live in the Kalahari Desert. 

The new series begins10th September on Animal Planet but if you can't wait that long then check out these exciting, never been seen before video podcasts </media:text>


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			<title>Lenny Henry asks the nation to lighten up! npower launches search for UK's favourite light bulb joke</title>

			<description>
				Lenny Henry discussing Comic Relief 2007, things he has done this year for example visiting homes for children.  He is also promoting the Book of Light by npower, donations from the purchase of the book will be given to Comic Relief.  He is encouraging people to think big and increase their donations! 
				
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			<link>http://www.podmaster.co.uk/podcast.php?ID=68</link>

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			<pubDate>Wed, 01 Aug 2007 18:15:38 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Launch of The npower Book of Light. It's the definitive collection of light bulb jokes as selected by the great British public. Npower are donating the profits of the book to Comic Relief's Red Nose Day Campaign.</itunes:subtitle>

			<itunes:duration>00:05:35</itunes:duration>

			<itunes:summary>Lenny Henry discussing Comic Relief 2007, things he has done this year for example visiting homes for children.  He is also promoting the Book of Light by npower, donations from the purchase of the book will be given to Comic Relief.  He is encouraging people to think big and increase their donations! </itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>Lenny, Henry, jokes, light, bulb, funny, comedy, n</itunes:keywords>

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				<media:text>Lenny Henry discussing Comic Relief 2007, things he has done this year for example visiting homes for children.  He is also promoting the Book of Light by npower, donations from the purchase of the book will be given to Comic Relief.  He is encouraging people to think big and increase their donations! </media:text>


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			<title>More black and Asian organ donors urgently needed</title>

			<description>
				Black and south Asians are three times more likely to need a kidney transplant than the general population but make up less than 2% of deceased organ donors - so patients from these groups have to wait twice as long (up to four years) for a suitable donor than white patients. Only black and south Asian people can help solve this escalating problem. Hear comedian Curtis Walker's plea.
				
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			<pubDate>Mon, 19 Mar 2007 10:48:28 GMT</pubDate>

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			<itunes:subtitle>Black and south Asian people urged to step forward to help organ donor crisis</itunes:subtitle>

			<itunes:duration>00:17:44</itunes:duration>

			<itunes:summary>Black and south Asians are three times more likely to need a kidney transplant than the general population but make up less than 2% of deceased organ donors - so patients from these groups have to wait twice as long (up to four years) for a suitable donor than white patients. Only black and south Asian people can help solve this escalating problem. Hear comedian Curtis Walker's plea.</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>black, asian, donor, donate, transplant, Curtis Wa</itunes:keywords>

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				<media:description>Black and south Asian people urged to step forward to help organ donor crisis</media:description>

				<media:keywords>black, asian, donor, donate, transplant, Curtis Wa</media:keywords>

				<media:text>Black and south Asians are three times more likely to need a kidney transplant than the general population but make up less than 2% of deceased organ donors - so patients from these groups have to wait twice as long (up to four years) for a suitable donor than white patients. Only black and south Asian people can help solve this escalating problem. Hear comedian Curtis Walker's plea.</media:text>


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			<title>Is your pet a lifesaver?</title>

			<description>
				Receiving the award on behalf of Jake was PC Bob Crawford. Jake's actions on 7/7 saved the lives of many people and so the panel of judges awarded him The Blue Cross Medal, presented by actress Felicity Kendal.
				
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			<pubDate>Fri, 19 Jan 2007 17:27:58 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>To celebrate a hundred years of veterinary care The Blue Cross has awarded a Blue Cross Medal</itunes:subtitle>

			<itunes:duration>00:04:04</itunes:duration>

			<itunes:summary>Receiving the award on behalf of Jake was PC Bob Crawford. Jake's actions on 7/7 saved the lives of many people and so the panel of judges awarded him The Blue Cross Medal, presented by actress Felicity Kendal.</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>Blue, Cross, dogs, animals, horses, cats, pets, ch</itunes:keywords>

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				<media:title>Is your pet a lifesaver?</media:title>

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				<media:description>To celebrate a hundred years of veterinary care The Blue Cross has awarded a Blue Cross Medal</media:description>

				<media:keywords>Blue, Cross, dogs, animals, horses, cats, pets, ch</media:keywords>

				<media:text>Receiving the award on behalf of Jake was PC Bob Crawford. Jake's actions on 7/7 saved the lives of many people and so the panel of judges awarded him The Blue Cross Medal, presented by actress Felicity Kendal.</media:text>


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			<title>Teenage girls urged dont hide it</title>

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				According to a survey by the NSPCC and Sugar magazine, nearly half of teenage girls have been pressurised or forced into a sexual experience, but one in three didn't tell anyone what had happened. The NSPCC has launched a campaign called Don't Hide it to encourage young people to tell a friend or parent or someone else who can help them. Hear what actress Lauren Blake from TV's Totally Frank has to say
				
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			<link>http://www.podmaster.co.uk/podcast.php?ID=10</link>

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			<pubDate>Fri, 28 Jul 2006 17:37:31 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>Nearly half of teenage girls have been pressurised or forced into a sexual experience. What would you do in their shoes?</itunes:subtitle>

			<itunes:duration>00:03:13</itunes:duration>

			<itunes:summary>According to a survey by the NSPCC and Sugar magazine, nearly half of teenage girls have been pressurised or forced into a sexual experience, but one in three didn't tell anyone what had happened. The NSPCC has launched a campaign called Don't Hide it to encourage young people to tell a friend or parent or someone else who can help them. Hear what actress Lauren Blake from TV's Totally Frank has to say</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>NSPCC , Sexual Safety</itunes:keywords>

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				<media:description>Nearly half of teenage girls have been pressurised or forced into a sexual experience. What would you do in their shoes?</media:description>

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				<media:text>According to a survey by the NSPCC and Sugar magazine, nearly half of teenage girls have been pressurised or forced into a sexual experience, but one in three didn't tell anyone what had happened. The NSPCC has launched a campaign called Don't Hide it to encourage young people to tell a friend or parent or someone else who can help them. Hear what actress Lauren Blake from TV's Totally Frank has to say</media:text>


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			<title>Mesothelioma warning alert</title>

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				Concerns are raised as the British Lung Foundation reveals our very close proximity to the cause of mesothelioma exposure to asbestos
				
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			<pubDate>Fri, 28 Jul 2006 17:34:15 GMT</pubDate>

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			<itunes:subtitle>Mesothelioma warning alert</itunes:subtitle>

			<itunes:duration>00:03:30</itunes:duration>

			<itunes:summary>Concerns are raised as the British Lung Foundation reveals our very close proximity to the cause of mesothelioma exposure to asbestos</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>Asthma, Asbestos</itunes:keywords>

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				<media:description>Mesothelioma warning alert</media:description>

				<media:keywords>Asthma, Asbestos</media:keywords>

				<media:text>Concerns are raised as the British Lung Foundation reveals our very close proximity to the cause of mesothelioma exposure to asbestos</media:text>


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			<title>350 years of the grenadier guards</title>

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				The Grenadier Guards regiment has fought in almost every major campaign of the British Army, since its formation to the present day, forging a proud and costly heritage. Now the hunt is on to find 10000 former guardsmen to help the regiment celebrate a very special event.
				
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			<pubDate>Fri, 28 Jul 2006 17:31:41 GMT</pubDate>

			<itunes:author>podmaster.co.uk (Podmaster)</itunes:author>

			<itunes:subtitle>350 Years of the Grenadier Guards</itunes:subtitle>

			<itunes:duration>00:03:29</itunes:duration>

			<itunes:summary>The Grenadier Guards regiment has fought in almost every major campaign of the British Army, since its formation to the present day, forging a proud and costly heritage. Now the hunt is on to find 10000 former guardsmen to help the regiment celebrate a very special event.</itunes:summary>

			<itunes:explicit>no</itunes:explicit>

			<itunes:keywords>Grenadier, Guards</itunes:keywords>

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				<media:title>350 years of the grenadier guards</media:title>

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				<media:description>350 Years of the Grenadier Guards</media:description>

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				<media:text>The Grenadier Guards regiment has fought in almost every major campaign of the British Army, since its formation to the present day, forging a proud and costly heritage. Now the hunt is on to find 10000 former guardsmen to help the regiment celebrate a very special event.</media:text>


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			<title>Who do you turn to in your hour of need?</title>

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				16 to 24 year olds are the age group most likely to lay awake at night wide-eyed with worry, for this generation the stress strikes before bedtime, causing over a third to suffer from insomnia according to new research just released.
				
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			<pubDate>Fri, 28 Jul 2006 17:26:04 GMT</pubDate>

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			<itunes:subtitle>Over a third of youngsters lie awake with worry</itunes:subtitle>

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			<itunes:summary>16 to 24 year olds are the age group most likely to lay awake at night wide-eyed with worry, for this generation the stress strikes before bedtime, causing over a third to suffer from insomnia according to new research just released.</itunes:summary>

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				<media:text>16 to 24 year olds are the age group most likely to lay awake at night wide-eyed with worry, for this generation the stress strikes before bedtime, causing over a third to suffer from insomnia according to new research just released.</media:text>


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